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Know Your Player: Integrating Security Systems In Video Games

Written by Alia Shafique

In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity […]


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How Effective Is In-game Advertising As Marketing Strategy?

Written by Mridula Bhatt

It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are […]

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A Comprehensive Guide On Mobile Gaming App Analytics

Written by Nikhil Kumar

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. […]

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Partnership Marketing: 5 Steps to a Successful B2B SaaS Program

Written by Bharath S.

Distribution and marketing of SaaS products are equally as important as developing the service itself. It goes without saying that there are numerous ways to sell your business. There are many factors to take into account, from outbound to inbound […]

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Trackier Business Strategies Imparting growth

Written by Mridula Bhatt

Think of a SaaS (Software as a service) based tool that is dedicated to provide your online business with solutions that impart to the growth of your business in every way possible. Trackier is the ideal tool having various features […]

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Are NFTs in Gaming a fad or are they here to stay?

Written by Barkha Gaur

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is […]

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Game Monetization: Best App Monetization Strategies You Can Consider

Written by Barkha Gaur

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth […]

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Gaming Marketing Trends in 2021

Written by Barkha Gaur

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Even before COVID-19, the gaming industry saw massive […]

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Trackier solved the tracking challenges faced by Games 24*7

Written by Mukul Kaushik

Trackier’s journey to improve the product and making its usability flexible to a large pool of use cases is the challenge and vision our team thrives by. In this quest, we took up the challenge to solve the tracking challenges […]

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