What is mVAS? A 2025 Guide for Marketers Who Don’t Want to Miss Out
If you’re still wondering what is mVAS, you’re not alone. Platforms like Trackier’s partner marketing software now fully support mobile value-added service campaigns with end-to-end tracking. Mobile Value-Added Services, or mVAS, have evolved from basic telecom features into powerful marketing tools. These offers let users subscribe to small content packages using just their phone number. […]
Trackier X ADZ Junction Media: The Marketing Fix to 1M+ Conversions
ADZ Junction Media is a full-stack digital and performance marketing agency with over 9 years of experience delivering ROI-driven campaigns. With expertise across verticals like BFSI, Travel, Real Estate, and Fashion, they’ve built a reputation for blending strategic vision with high-impact execution. Their team of over 5,000 affiliate partners worldwide helps brands scale with precision […]
Performance Marketing for eCommerce in 2025
If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone. But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is. Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce brands are pivoting towards heavily […]
7 Smart Steps to Build a B2B Referral Program That Works
Alright, marketers listen up. If you’re running a B2B company, agency, SaaS startup, or enterprise setup, we have some news for you: a B2B referral program can ABSOLUTELY make a world of difference when it comes to your lead-gen efforts. And if you’re already running partner programs or affiliate campaigns, Trackier’s performance marketing platform can […]
The 5 Secrets to B2B Performance Marketing Success in 2025
The B2B marketing world is not what it used to be. If you’re a marketer at a startup, enterprise-level brand, agency, or SaaS company, you’re constantly trying to cut through the noise and drive results. That’s where B2B performance marketing comes in, an approach to performance marketing that focuses on curated, data-driven strategies where everything […]
5 Proven Ways B2B Influencer Marketing Will Grow Your Brand in 2025
If you are responsible for leading the marketing efforts for your enterprise or business, you already know how much has changed in the B2B partnerships and marketing space in the recent years. And you’ve probably noticed that the substantial rise of B2B influencer marketing is starting to consume your marketing newsfeed, conference invites, and your […]
Multi Touch Attribution
In performance marketing, understanding what contributes to a customer’s decision to convert is essential. Especially in affiliate and partner marketing, knowing which interactions led to a sale allows teams to make informed choices and manage their budgets better. This is where multi touch attribution becomes relevant. This glossary offers a complete breakdown of multi touch […]
The Role of Marketing Relationship in Partner, Affiliate, and Performance Marketing
In the digital era, companies require more than transactional marketing tactics to win the hearts of customers and partners over the long term. Marketing relationship strategy focuses on customer retention and relationship building, instead of focusing on repeated sums of money as is the case with transactional marketing. Nowhere is this more true than within […]
Product Led Marketing – A Transformative Approach for Performance Marketers
Today, businesses are always looking for new ways to attract, engage, and retain customers. Traditional marketing strategies often focus on external promotions and persuasive sales tactics, but a more effective and sustainable approach has emerged, product led marketing. This strategy shifts the focus to the product itself, using its features, usability, and customer experience to […]
Cohort Analysis
Cohort analysis is a powerful analytical technique that provides valuable insights into customer behavior over time. It involves grouping customers with shared characteristics into cohorts and analyzing their behavior patterns. This glossary explores the concept of cohort analysis, its benefits, applications, and how it can be used to improve marketing campaigns and product development. What […]
