Trackier x iTAP Media: Boosting User Acquisition and Brand Visibility for the OTT Platform
iTAP, a new age OTT entertainment platform based out of India, was looking for a SaaS partner to track and optimize the mobile marketing campaigns for their newly-launched app. Upon recommendations of several peers in the industry, the company onboarded Trackier in 2022 with the goal to improve user acquisition on their mobile app and […]
Redefining User Engagement: Comprehensive Guide to Dynamic Ads
Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their definition, types, and the myriad benefits they offer across various industry verticals. What Are Dynamic […]
Bridging The Gap Using Affiliate Networks: Unlocking Success in Affiliate Marketing
Partnership and collaboration are indeed the heartbeat to make your brand shine in the digital world. Now, when people ask how and what factors will have an impact on the success and growth of the partnership programs, the answer seems quite obvious, affiliate networks and direct partners. Both the parameters shared add enormous value to […]
OTT Marketing – A Comprehensive Guide to Successful OTT Ads
As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but has also paved the way for a new era in advertising. OTT ads, characterized by […]
Trackiers Onboards Glance Digital Experience As An Integration Partner
What’s a mobile attribution platform without integration? It’s like trying to navigate a complex maze without a map – disjointed, confusing, and ultimately lacking the clarity needed to understand the full picture of user engagement and marketing. A cellphone without a network to connect. An electric switch without wiring in place. We at Trackier understand […]
Holiday eCommerce Report 2023: Sales, Discounts & Trends Shaping Retail
We’re almost a month past 2024. A couple of months ahead of the last day of the holiday marketing season. It’s that time of year where we analyze what walked, what ran, and what needs a new plan. As we step into that zone, let’s sift through the data from the holiday season 2023 and […]
Attending Affiliate Marketing Trade Show In 2024 Can Make Your Business Win
Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but recall the unexpected yet necessary shift of virtual interactions on my laptop screen during the […]
Partnership Marketing Trends You Can’t Miss Out In 2024
Twitter has officially rebranded as X, AI has become more powerful than ever, no of influencers hired to make sales has increased than ever and with more things that happened, the year 2023 was filled with many surprises, and the change in it’s partnership marketing techniques wasn’t something that was left unacquainted with. However, the […]
Mastering Partnership Outreach : Top 5 Practices for Success
The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the conventional marketing approaches, whereas others are embarking on the opportunities of partnership outreach. Partnership outreach […]
Marketing Events Calendar 2024: A Comprehensive List Of Events Trackier Will Attend
Now, when you have read the title, you must have got some hint of what this blog is going to be about. Team Trackier Is All Excited And Thrilled To See You All In Person In 2024. But, Before that let’s find out how Trackier’s past year 2023 looked like. No doubt 2023 was eventful, […]