Decoding Economics of Growth at GroMo with Trackier’s Mobile Marketing Platform
A company with a cause, GroMo has been working in the commercial sector since 2019 to improve the accessibility of financial products in the Indian markets. The GroMo app published on both Google and Apple App Store, is the centre of the company’s business as it bridges the gap between 14+ Lakh partners. Therefore, the […]
Adjusting to New Realities in Adland: Third-Party Cookies Deprecation to Artificial Intelligence
2024 is all about moving on – from third-party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, giants like Google are keeping busy overhauling the industry for good (or is it too early […]
Enhancing Social Media Influencer Programs With Dynamic Commissions
In the ever-changing world of digital marketing, social media influencers have become a major revenue driver, especially through affiliate marketing. The TikTok and Instagram platforms have become profitable spaces for influencers to not only showcase products but also generate six to seven-figure incomes by leveraging affiliate marketing links. Probably, one of the most common approaches […]
Unlocking Exceptional Performance Marketing Success with Trackier CSM
Ever faced the frustration of delayed responses or lackluster support from your tech provider in the dynamic landscape of performance marketing? At Trackier, we empathize with these common challenges and are committed to revolutionizing your experience with our customer-centric approach. In this comprehensive guide, we’ll explore how Trackier stands out in providing accessible and proactive […]
Trackier x iTAP Media: Boosting User Acquisition and Brand Visibility for the OTT Platform
iTAP, a new age OTT entertainment platform based out of India, was looking for a SaaS partner to track and optimize the mobile marketing campaigns for their newly-launched app. Upon recommendations of several peers in the industry, the company onboarded Trackier in 2022 with the goal to improve user acquisition on their mobile app and […]
Redefining User Engagement: Comprehensive Guide to Dynamic Ads
Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their definition, types, and the myriad benefits they offer across various industry verticals. What Are Dynamic […]
Bridging The Gap Using Affiliate Networks: Unlocking Success in Affiliate Marketing
Partnership and collaboration are indeed the heartbeat to make your brand shine in the digital world. Now, when people ask how and what factors will have an impact on the success and growth of the partnership programs, the answer seems quite obvious: affiliate networks and direct partners. Both the parameters shared add enormous value to […]
OTT Marketing – A Comprehensive Guide to Successful OTT Ads
As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but has also paved the way for a new era in advertising. OTT ads, characterized by […]
Trackiers Onboards Glance Digital Experience As An Integration Partner
What’s a mobile attribution platform without integration? It’s like trying to navigate a complex maze without a map – disjointed, confusing, and ultimately lacking the clarity needed to understand the full picture of user engagement and marketing. A cellphone without a network to connect. An electric switch without wiring in place. We at Trackier understand […]
Holiday eCommerce Report 2023: Sales, Discounts & Trends Shaping Retail
We’re almost a month past 2024. A couple of months ahead of the last day of the holiday marketing season. It’s that time of year where we analyze what walked, what ran, and what needs a new plan. As we step into that zone, let’s sift through the data from the holiday season 2023 and […]