Guess Who’s the Great Place to Work®? It’s Trackier!
2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this year’s hat, Trackier ticked off another milestone this week – the Great Place to Work® […]
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
OTT Advertising: How Streaming Platforms Reach Audiences
Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself […]
Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers
India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing in India is a complex yet rewarding endeavor. In this article, we’ll delve into creatively […]
Trackier’s Mobile Measurement Partner Gets a New Look
Just as we’re about to step into the happening season of holidays, our Mobile Measurement Partner just got a makeover. With enhanced features and a much smoother, and seamless user experience, our MMP is all set to make managing and optimizing your mobile campaigns even easier. Let’s check out what’s new. New Panel for Mobile […]
Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers
It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with opportunities – to up your sales, boost customer retention, or even capture new markets. Let’s […]
Media Mix Modeling: Learn to Harness Data for Success
Media Mix Modeling has become a cornerstone strategy in today’s fast-paced, interconnected world, where brands compete to capture attention across multiple platforms. As businesses strive to reach their target audiences effectively, this data-driven approach, leveraging a combination of diverse media channels, enables them to build a cohesive and impactful brand presence. By understanding how each […]
Programmatic Media Buying: How Automated Ad Buying Works
If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the advertising industry. Programmatic media buying reshaped the way brands connect with their target audience and […]
Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success
If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are most talked about in the past two years, it’s the Media Mix Modeling that’s being […]
Event Recap: Affiliate Summit East 2023 in New York City
Another month, another event that sets the stage for excitement, inspiration, and new opportunities for us. This year, we had our couple of firsts – marking our debut at the OG event of affiliate marketing – Affiliate Summit East 2023. Held in the bustling metropolis of New York, this prestigious event gathered the brightest minds […]