Are NFTs in Gaming a fad or are they here to stay?
An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is attracting the gaming industry is its capacity to be useful in boosting user-generated content in […]
How Does SaaS Affiliate Marketing Help Businesses To Grow?
The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict that there will be up to a million SaaS businesses in the next ten years. […]
Content Commerce: Content Marketing in eCommerce
Content Commerce has been growing steadily for some years. Not surprisingly, as we are moving into a cookieless world and witnessing the inevitable decline of advertising, there will be an alternative, much more authentic means of reaching audiences. For marketers, brands, and customers, though, content commerce is providing solutions at all ends. Commerce content, in […]
ASO Implementation for UA Managers
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s crucial […]
Build A Revenue Generation Channel Using Commerce Content Partnership
Whether on the way to reaching your destination, streaming your favorite show, or making any online reservation, you or any typical web user sees between 5,000 and 10,000 advertisements per month. Strategies like banner ads and pop-up ads no longer effectively reach audiences. They did, and viewers think they’re obtrusive. However, to expand reach, commerce-content […]
Everything You Need To Know About SaaS Affiliate Marketing
There are thousands of B2B software as a service (SaaS) companies vying for customers, and old entrants are emerging every day. According to studies, there will be one million software companies in existence within the next ten years. What can make your SaaS company unique? Is it your product only? Or the marketing approaches that […]
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
Apple recently announced its plans of unveiling iOS 16 and with it the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy and much has been said about how it will impact the whole mobile marketing ecosystem. We at Trackier have been envisioning our own future and looking toward developing next-generation […]
Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?
It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from $5.4 billion in 2017. Given […]
Are You Using The Perfect Affiliate Marketing Software?
Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and more. And when it comes to scaling with affiliate marketing software, it is especially true. […]
Influencer Marketing: How to Grow Your Brand with Influencers
Influencer marketing has rapidly become one of the most effective means to broaden a business’s audience, establish credibility, and get brands on the map as leaders in their industry. By working with trusted voices who have already established highly engaged, targeted crowds, companies can tap into established crowds and form authentic, genuine relationships. As consumers […]