pay per call marketing

What Is Pay-Per-Call Marketing? A Complete Guide for Advertisers & Publishers

Efficiency is the key role designated for every pay-per-call marketing, and do you know why? We need to understand the dynamics of this prototype and test it for the resonance of every marketer out there. This is where the whole marketing strategy strikes and functions based on it.  Understand it as a mode of the work when you have to be accurate and simply aligned with the concept of the real thing and what spikes the marketers is that they

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Blogs

Marketing Analytics: Uniting Affiliates & Loyalty (Beyond Rewards)

In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer

Media Planning vs Media Buying

7 Smart Ways to Nail Media Planning vs Media Buying in 2025

Ever wondered how media planning vs media buying affects campaign performance across channels? You’re in the right spot. In this post, we’ll walk you through what each entails, why it matters, and how to blend them into an out-of-the-box strategy. From startups to enterprise SaaS brands, mastering media planning and

What is mVas

What is mVAS? A 2025 Guide for Marketers Who Don’t Want to Miss Out

If you’re still wondering what is mVAS, you’re not alone. Platforms like Trackier’s partner marketing software now fully support mobile value-added service campaigns with end-to-end tracking. Mobile Value-Added Services, or mVAS, have evolved from basic telecom features into powerful marketing tools. These offers let users subscribe to small content packages

Performance Marketing for eCommerce

Performance Marketing for eCommerce in 2025

If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone.  But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is.  Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce

B2B Marketing

B2B Marketing: Strategies, Trends, and How to Build a Perfect Plan?

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the

B2B Referral Program

7 Smart Steps to Build a B2B Referral Program That Works

Alright, marketers listen up. If you’re running a B2B company, agency, SaaS startup, or enterprise setup, we have some news for you: a B2B referral program can ABSOLUTELY make a world of difference when it comes to your lead-gen efforts. And if you’re already running partner programs or affiliate campaigns,

B2B Performance Marketing

The 5 Secrets to B2B Performance Marketing Success in 2025

The B2B marketing world is not what it used to be. If you’re a marketer at a startup, enterprise-level brand, agency, or SaaS company, you’re constantly trying to cut through the noise and drive results. That’s where B2B performance marketing comes in, an approach to performance marketing that focuses on