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The future of iGaming Media Companies

Written by Siddharth Jain

Innovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to survive in the ever-evolving environment.

We are witnessing the golden age of the iGaming industry with immersive experiences and richer graphics becoming more commonplace. It is not far off to assume that the online casino industry will soon be riddled with gadgets pertaining to virtual reality as well.

Let’s have a look at what other trends will set the iGaming Media Companies on a path of success in the future:

Virtual reality

VR technology is the closest players can get to experience the real thing which the pandemic had made impossible so players flocked more and more to the online world. This has created a unique opportunity for players to become a part of the game. However, VR is mostly an option for the more privileged people of society as it is still a considerably expensive technology. While it could be a nice option for commercial use, gamers are unlikely to use it for domestic use.

However, many online casinos have integrated the use of VR into their platforms. For instance, CasinoHex lets you search for operators that offer players full immersion into the gambling process as if they are sitting at a blackjack table through the use of VR.

Mobile gaming

Mobile games are amongst the most popular among online gamers thanks to the super-fast 5G networks and high-resolution screens of smartphones. Mobile payments today are safer and faster than ever making it easy for players to enjoy their favorite games on the go.

Mobile gaming has revolutionized the online gaming space as people are no longer constricted to sticking with a keyboard and a gamepad. Today, there are countless options to choose from when it comes to playing games online; from phones, tablets, to even smartwatches the possibilities are endless. What this means is that gamers do not have to miss important tournaments and time-limited events.

It would not be amiss to say that the future of iGaming heavily depends on mobile gaming. This means more and more developers and inventors have their eyes set on it.

Cloud-based technologies

Cloud-based technologies for iGaming are still in the inception stage but are being heavily worked upon by the likes of Google, Microsoft, and EA. The reason why it is not more popular with online gamers is that they need to send data and the limited bandwidth and short latency make this technology a bit complicated for common gamers.

However, some startups are sprouting in this space as well, the most famous among them being GameFly streaming and G-cluster.

Artificial intelligence

Artificial intelligence is extremely promising especially for iGaming as it makes informative suggestions to players on which games to play or how to customize them. Moreover, AI and machine learning have made it possible to collect and process data much faster. This means that all the processes are now held in real-time which significantly contributes to a positive gaming experience.

AI is also extremely powerful when it comes to detecting doubtful behavior thus helping protect software from hacker attacks and finding compulsive gamblers. In addition, this technology is also helping regulate the industry and to comply with the latest regulations and standards.

Big data

Big Data is used to analyze, extract, and process necessary information from large data volumes. This technology works when traditional processing software fails. Statistics show that the global big data and business analytics (BDA) market is forecast to grow to 215.7 billion U.S. dollars by 2021 making the future of big data look extremely promising.

In iGaming, it can be used to collect and store lots of information on players’ preferences, in-game activities, and interactions between different participants. Big Data also allows finding and distinguishing key elements to ensure proper usage of the software.

What the future holds

Virtual and augmented reality, cryptocurrency slots, artificial intelligence – these are only some of the tendencies and trends that we witness at the moment. All of them make iGaming a perfect escape and an opportunity to brighten up the routine.

We are sure that this sphere will continue to evolve and will be tightly connected with iGaming.

However, iGaming companies need resources to remain profitable. The need of the hour is to have a comprehensive marketing campaign management solution that can support both mobile and web-based games. Trackier is one such solution providing complete iGaming Marketing Solutions for a better customer experience helping engage and retain high-value players by optimizing performance metrics based on real-time attribution data and easily attracting new players to increase your ROI.






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