Partner Marketing Blogs | Trackier Insights

Your Partner Marketing Strategy Playbook for B2B Growth in 2025

August 7, 2025

If you have spent any time in B2B marketing, you already know partnerships can do two things. They either push your growth to new heights or drain your time and budget with little to show for it. The difference lies in having a partner marketing strategy that actually works. In 2025, partnerships are no longer an optional side project. They sit at the center of how startups, agencies, and enterprise-level brands scale without blowing up acquisition costs. A strong strategy

Social Media Influencer Marketing: A Simple Guide to Strategy, Platforms, and Business Success

May 15, 2025

Social media influencer marketing has changed the way brands connect with their consumers. As per the latest 2025 report, influencer marketing will reach $32.55 billion, which is a substantial increase from 2024. Unlike traditional advertising, influencers build trust with followers on Instagram, TikTok, and YouTube, creating genuine connections that drive

Optimizing Influencer Marketing Strategies: Trends, Tools & Tactics

May 14, 2025

Influencer marketing is not just a trend, it is a smart way for brands to grow, boost sales, and increase brand awareness. But to get the best results, it should be implemented in the right way. Also, define your goal, which could be driving traffic, boosting sales, etc, for optimizing

Is Analyzing ROI from Influencer Marketing the Key to Smarter Campaign Decisions?

May 8, 2025

Introduction Influencer marketing is a cornerstone of brand strategy today. That formerly niche, test-and-case strategy, partnering with a collection of social media and blogging individuals, is now a high-minded, multi-billion-dollar industry. Brands from around the globe, from quick and nimble startups to stodgy old Fortune 500s, are putting enormous chunks

Influencer Marketing Campaigns 2025: Strategies and Trends for Success

May 8, 2025

Influencer marketing is evolving rapidly, and 2025 will bring new ways for brands to connect with their audiences. As per the latest report, by the end of 2025, the influencer marketing industry is expected to grow to $32.55 billion, which is a growth from 2023 at $21.1 billion. Also, Gen

Influencer Marketing Strategy: How Do You Build One That Works?

May 1, 2025

The engagement rules between brands and customers are being rewritten. Old advertising methods—TV commercials, banner ads, and cold calls- are fast becoming obsolete among today’s masses. Taking their place is a surging power that is ruling the marketing landscape: influencer marketing. No longer a buzzword or flash in the pan,

What is Influencer Marketing? A 2025 Guide for Performance Marketers

April 30, 2025

In 2025, influencer marketing is no longer just a trend, it is a proven growth channel to get qualified leads, boost brand trust, and increase conversion rate. A recent study shows that 89% of marketers believe influencer campaigns deliver similar or sometimes better ROI than any other marketing channel. But

The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

April 25, 2025

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter

Data-driven attribution

April 23, 2025

Data-driven attribution (DDA) is an advanced way of observing how different touchpoints contribute to a conversion or intended customer action. Unlike traditional models, which attribute credit for conversions based on rules defined beforehand (e.g., first-click or last-click attribution), DDA uses real-time data and machine learning models to distribute credit among

Your Partner Marketing Strategy Playbook for B2B Growth in 2025

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