Conversion API

Conversion API Tracking: What is it & How it works?

You probably heard about conversion api if you run ads on Meta, or if tracking started feeling shaky after cookie changes.  Well, conversion api is the server-side way to send conversion events directly from your servers or CRM to Meta.  It helps recover events lost to ad blockers, browser restrictions, and app privacy rules, so your campaigns report more reliably and optimize better.  In this blog, we will walk you through what conversion api is, how it works, how to

Read More »

Blogs

5 Ad Networks For Small Publishers To Join

5 Ad Networks For Small Publishers To Join

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). But before that we typically recommend you to improve your

5 Benefits of Working on Cost per Acquisition

Top 5 Benefits of Working on Cost per Acquisition

Desired outcome If you are an advertiser, the affiliate marketing software with the cost per acquisition is more beneficial because you are only paying whenever the desired outcome is achieved. So, when it comes to the desired outcome, this is purchased by an advertiser or there is a type of

How to get 100_ reliable affiliate tracking_GDPR and Trackier

How to get 100% reliable affiliate tracking?

Leads are extremely important in any online business that has an affiliate program. They want to track that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they are working on. In industries like B2B applications, the need

Get a Deeper & More Insightful Look on the Report

Get a Deeper & More Insightful Look on the Report

Now with the increase in the number of parameters and macros family, you can have extra knowledge about your reporting. We have Increased one more parameter as {p5} which can be appended in tracking URLs and sub5 can be used as an extra parameter to pass the macro. {conversion_ip} macro can be used to get the IP address

Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Pixel vs. Postback: Which Affiliate Tracking Method is Better

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used among marketers, and because of their features, sometimes, it’s hard

4 Advertisement Frauds Marketers Should Avoid

4 Advertisement Frauds Marketers Should Avoid

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but it’s important to know the different kinds of fraud marketers