Blogs

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on

Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 dollars for every $1 dollar spent. It’s all too easy

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, the workings of affiliate and referral marketing channels, and why

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to employ a variety of marketing methods in tandem with one

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is attracting the gaming industry is its capacity to be useful

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict that there will be up to a million SaaS businesses

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, and customers alike, content commerce is providing many solutions. Furthermore,

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain