B2B Marketing Strategies

What Are the Most Powerful B2B Marketing Strategies for Growth?

The digital economy is growing, and that means that implementing effective B2B marketing strategies becomes critically important. Considering the distinct stages of the buyer journey, divided focus, and shifting innovation landscapes, marketers need to implement more personalized strategies if they want meaningful growth.  B2B marketing is based on logic, ROI, prolonged value assessment, a complex decision-making chain, and nurtured relationships. In comparison, B2C marketing tends to be emotionally charged and transactional. B2B as an industry is more holistic as it

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Blogs

SaaS Affiliate Tracking

3 Key Features Every SaaS Affiliate Tracker Should Have

It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with experienced professionals, it is a demanding task. SaaS Affiliate Trackier is one platform that can be used to control the multiple affiliate partnerships that are processed by

QR Codes Marketing

QR Codes Marketing: A Marketing Success Guide for 2022

The modern world is witnessing a rise in QR codes. However, there’s nothing new about QR codes. Even though most people use them and can see them almost everywhere- from resumes and receipts to marketing materials people still do not understand how QR codes work or their uses for marketing

GAID

Everything You Need to Know About GAID and the Google Privacy Sandbox

For the past two years, everyone in the mobile marketing industry has been talking about Apple’s decision to deprecate the IDFA after iOS 14. It had numerous restrictions that had an impact on the entire sector and made user monitoring considerably more challenging. Google’s turn is now. Over the last

PARTNER RECRUITMENT

Learn To Recruit Right Partners To Boost Your Partner Program

You made the right affiliate programme choice. In order to draw in new customers, you also made the effort to develop a user-friendly affiliate marketing strategy. But if you don’t promote your affiliate programme via the right channels, all of your launch efforts will be for nothing. You’ll need affiliates,

Mobile Gaming App Analytics

A Comprehensive Guide On Mobile Gaming App Analytics

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell

Partnership Marketing

Partnership Marketing: 5 Steps to a Successful B2B SaaS Program

There is a sharing and marketing of SaaS products that are equal in importance to developing the service itself. Without a doubt, there are many ways in which to sell your business. There are multiple factors to consider, from outbound to inbound marketing, to paid to non-paid channels. Any aspiring

Trackier Business Strategies

Trackier Business Strategies Imparting growth

Think of a SaaS (Software as a service) based tool that is dedicated to provide your online business with solutions that impart to the growth of your business in every way possible. Trackier is the ideal tool having various features dedicated to building business.  If you are struggling scaling your

Referral vs Reseller: Choose the Right Partnership for Your Business

Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is on the differences between resellers and referral partners.  While onboarding