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Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand, which can affect the performance of their campaigns.

Gen Z or other individuals do not have the attention span today that they did before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. Both are important for business growth. Research shows

Such channels of performance marketing that brands have for which they aim at specific goals. For example, leads generation, sales generation, or getting an app downloaded. They also use largely different channels, including partner marketing, SEM, social media marketing, email marketing, and interactive marketing. As can be seen, Statista indicates

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business Review, customers who have been referred generate 16% more profit

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate

Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. In fact, the worldwide affiliate marketing industry is expected to hit $37.3 billion by 2025 and grow to $48 billion by 2027, with a compound annual growth rate of about

Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is

The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy.  So let’s get partnering! In this article, we won’t bore you with “technical” jargon.  Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to