How to re-engage inactive app users?

Written by Barkha Gaur

The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar […]


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Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]

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The future of iGaming Media Companies

Written by Siddharth Jain

Innovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to […]

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Guide to Making Promo Codes Work

Written by Barkha Gaur

Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

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Finance Apps in APAC need An Effective Attribution Tracking Solution, Here’s Why.

Written by udit verma

With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to OTT platforms and e-commerce websites, has been on a constant rise. Many people now do […]

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IDFA dead or not? What are the changes in IOS 14.5?

Written by udit verma

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The […]

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Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more

Written by udit verma

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not […]

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How to get 100% reliable affiliate tracking?

Written by Mukul Kaushik

Leads are extremely important in any online business that has an affiliate program. They want the tracking that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they […]

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Pixels v/s Postbacks: Which Tracking Method is Better?

Written by Mukul Kaushik

Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is […]

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4 Advertisement Frauds Marketers Should Avoid

Written by Mukul Kaushik

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]

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