Trackier Logo

10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]


Blog


How To Build Your Own Game Application

Written by Aishna Ohri

Ever Dreamt of creating a Gaming Application? All you need is the zeal, desire, Game Plan, and know-how on the technology. Let’s look into the steps of creating a gaming Application. Ways To Develop A Mobile Game Application Preparation on […]

Read More



Benefits Of Utilising Mobile Marketing Properly For Business

Written by Aishna Ohri

Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like […]

Read More



Taking Your Affiliate Advertising International

Written by Aishna Ohri

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

Read More



Crypto Exchange Apps: How to Market Your Crypto Exchange App

Written by Bharath S.

 Cryptocurrency has gained tremendous popularity in the last decade and right now, it is revolutionizing the entire Fintech World by introducing Crypto Exchange Apps. The total global market capitalization of all cryptocurrencies as of May 2022 totals $1.28 trillion, which […]

Read More



What are Data Clean Rooms and why do you need them?

Written by Bharath S.

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

Read More



How is click injection affecting your app and why you should be worried about it?

Written by Barkha Gaur

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]

Read More



Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?

Written by Barkha Gaur

A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]

Read More



Data Never Matches: Addressing The Discrepancies  between Mobile Marketing Platforms and App Stores

Written by Udit Verma

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]

Read More



Introducing Trackier’s Mobile Marketing Platform

Written by Barkha Gaur

Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]

Read More