Ad Tag
The ad tag functions as an ad code and an ad snippet that serves as programming code mostly written in HTML or JavaScript which websites or applications implement into their source code to display advertisements. They facilitate proper messaging between publishers who share content and advertisers who deliver advertisements alongside other ad serving platforms. Function […]
Top 13 Influencer Marketing Examples: Trends, ROI, and Insights You Need to Know
Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility. According to reports, the influencer marketing market size was estimated to reach $24 billion by […]
Partner Marketing for Beginners: 40 Essential Terms You Need to Know
Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult to understand which can affect the performance of their campaigns. From affiliate programs to conversion […]
Conversion
In marketing, conversion is referred to as the time when a customer accomplishes a desired action, such as making a purchase, subscribing, or downloading, with the help of which businesses can achieve specific goals. What is Conversion? A conversion happens when a user completes a desired action that aligns with a business’s goals. Examples of […]
URL Terminologies
URLs play a significant role in digital marketing because they help in tracking, analytics, and conversions. Knowing URL terminologies helps to optimize links hence improving the campaigns to produce better results. What is a URL? A URL (Uniform Resource Locator) is the specific address of a certain resource on the internet, for example, a webpage, […]
Performance Marketing Vs Brand Marketing: Which Strategy Drives Real Results?
GenZ or other individuals do not have the attention span today that was before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. Both are important for business growth. Research shows that 81% of marketers focus on […]
Trackier Interviewed Siddharth Sehra, CEO, Performance Launchpad
Performance Launchpad stands at the forefront of digital marketing innovation, offering a comprehensive suite of services designed to propel brands to new heights. In this exclusive interview, we delve into the strategies, technologies, and creative approaches that have positioned Performance Launchpad as a leader in the industry. Questions: The Evolution of Digital Marketing: Over the […]
Trackier x MRN Digital: Transforming Campaign Performance with Advanced Tracking & Fraud Prevention
About MRN Digital MRN Digital is a digital marketing agency that helps businesses grow online. Since 2016, they have offered services like SEO, content creation, and social media management. Their smart strategies help businesses get more website visitors, generate leads, and improve brand awareness. As they grew, MRN Digital used technology and data to improve […]
Torazzo: A Premier Affiliate Network Driving Success with Trackier
About Torazzo Torazzo is a leading affiliate network that runs successful campaigns and supports affiliates with fair commissions, on-time payments, and comprehensive marketing materials. With personalized support and strong partnerships, it has become a trusted name in the industry. Key Challenges Faced By Torazzo Despite their success, Torazzo faced significant challenges in optimizing their campaigns […]
OctaAds Media’s Success Story with Trackier: Achieving 213% ROAS & 82% Client Retention
About OctaAds Media OctaAds Media is a leading digital marketing agency that helps businesses grow with smart marketing strategies. They specialize in sales marketing, data analysis, SEM, PPC ads, content marketing, email marketing, web development, and conversion rate optimization (CRO). With a strong reputation for delivering measurable results, they help brand to maximize their digital […]
