Influencer marketing strategy

Influencer Marketing Strategy: How Do You Build One That Works?

The engagement rules between brands and customers are being rewritten. Old advertising methods—TV commercials, banner ads, and cold calls- are fast becoming obsolete among today’s masses. Taking their place is a surging power that is ruling the marketing landscape: influencer marketing. No longer a buzzword or flash in the pan, influencer marketing is a high-level marketing asset in our arsenal, and it carries it out in the best way possible, comes the influencer marketing strategy. It’s not product placement or

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Influencer marketing strategy

Influencer Marketing Strategy: How Do You Build One That Works?

The engagement rules between brands and customers are being rewritten. Old advertising methods—TV commercials, banner ads, and cold calls- are fast becoming obsolete among today’s masses. Taking their place is a surging power that is ruling the marketing landscape: influencer marketing. No longer a buzzword or flash in the pan,

What is Influencer Marketing?

What is Influencer Marketing? A 2025 Guide for Performance Marketers

In 2025, influencer marketing is no longer just a trend, it is a proven growth channel to get qualified leads, boost brand trust, and increase conversion rate. A recent study shows that 89% of marketers believe influencer campaigns deliver similar or sometimes better ROI than any other marketing channel. But

The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter

data driven attribution

Data-driven attribution

Data-driven attribution (DDA) is an advanced way of observing how different touchpoints contribute to a conversion or intended customer action. Unlike traditional models, which attribute credit for conversions based on rules defined beforehand (e.g., first-click or last-click attribution), DDA uses real-time data and machine learning models to distribute credit among

Micro-Influencers

Micro-Influencers: How Brands Can Leverage Them for Maximum ROI?

Micro-influencers are becoming key players in influencer marketing with their 10K to 100K followers. Unlike celebrity influencers, they build niche communities, offer authentic engagement, and often outperform bigger names when it comes to ROI.  In fact, micro-influencers generate up to 60% more engagement than macro-influencers. As more brands shift toward

The Role of Marketing Relationship in Partner, Affiliate, and Performance Marketing

In the digital age, businesses must move beyond transactional marketing strategies and focus on long-term engagement with customers and partners. Marketing relationship is a strategic approach that emphasizes customer loyalty, repeat business, and meaningful interactions over time. This is especially important in partner marketing, affiliate marketing, and performance marketing, where

Product Led Marketing – A Transformative Approach for Performance Marketers

In today’s fast-changing digital market, businesses are always looking for new ways to attract, engage, and retain customers. Traditional marketing strategies often focus on external promotions and persuasive sales tactics, but a more effective and sustainable approach has emerged—product led marketing. This strategy shifts the focus to the product itself,

Affiliate Marketing KPIs to Track in 2025: 19 Metrics That Matter

​Affiliate marketing is still an effective strategy for businesses that want to expand their reach and boost sales. If we talk about affiliate marketing stats, the global affiliate marketing industry is projected to reach $27.78 billion by 2027 with an annual CAGR of 15.4%.  To effectively leverage this potential, tracking