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Lifetime Value (LTV)

Written by Udit Verma

Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer […]


Predicted lifetime value (pLTV)

Written by Udit Verma

Predicted lifetime value (pLTV) The predicted or potential value of a customer, which combines past learnings with current measurements, in order to allow marketers to build and optimize campaigns around their audience’s predicted consumer trends.   What is predicted lifetime […]

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