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Useful Resource
Learn about the latest developments in the industry and Trackier’s tools.
Lifetime value, or LTV, is an estimate of the average revenue a customer will generate over the time that they use a given product or service. In other words, Lifetime Value is also the net profit expected from a customer […]
Predicted lifetime value (pLTV) The predicted or potential value of a customer, which combines past learnings with current measurements, in order to allow marketers to build and optimize campaigns around their audience’s predicted consumer trends. What is predicted lifetime […]
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