Most marketers track a lot of numbers. Clicks. Impressions. Traffic. Engagement.
But when asked, “What did marketing really drive?” The answer is often unclear.
This guide is about changing that.
It explains how to move from activity-based marketing to outcome-based marketing. From reporting what happened to proving what worked.
What this guide covers?
- What outcome-based marketing really is
- Which outcomes to focus on
- How to measure outcomes
- How to build an outcome-driven plan
- Common mistakes to avoid
If you want to prove that marketing contributes to growth, this guide is for you.
Why outcome-based marketing?
Because activity does not equal impact.
Getting more clicks does not always mean getting more customers. Publishing more content does not always imply generating more revenue.
Outcome-based marketing starts with a different question: “What result do we want to see in the business?”
Then it works backwards from there.
That makes it easier to decide what to invest in, what to stop, and what to scale.
If you want marketing reporting that answers real business questions, this guide is for you.
