Blogs

Micro-influencers are becoming key players in influencer marketing with their 10K to 100K followers. Unlike celebrity influencers, they build niche communities, offer authentic engagement, and often outperform bigger names when it comes to ROI.  In fact, micro-influencers generate up to 60% more engagement than macro-influencers. As more brands shift toward

In today’s fast-changing digital market, businesses are always looking for new ways to attract, engage, and retain customers. Traditional marketing strategies often focus on external promotions and persuasive sales tactics, but a more effective and sustainable approach has emerged—product led marketing. This strategy shifts the focus to the product itself,

​Affiliate marketing is still an effective strategy for businesses that want to expand their reach and boost sales. If we talk about affiliate marketing stats, the global affiliate marketing industry is projected to reach $27.78 billion by 2027 with an annual CAGR of 15.4%.  To effectively leverage this potential, tracking

Every marketing campaign is crafted with the intention of standing out from the competition. But is it possible to triumph the market in 2025 manually?   The answer is a big ‘NO.”   The market is now more about being strategic, logical, and targeted, rather than burning campaign money in a conventional

In 2025, online shopping is expected to reach 21% of all retail sales worldwide, with e-commerce sales projected to reach $6.86 trillion. As the online market grows, businesses face tougher competition to attract and keep their customers. E-commerce marketing strategy helps businesses to boost their online presence, and increase their