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For brands to build relationships with customers and generate sales, they need efficient ways of reaching clients. Direct channels give businesses the opportunity to sell their products and services directly to customers without going through an intermediary.  According to the State of the Connected Customer report, 73% of customers expect

The advertising industry is moving on to another level. As predicted, in 2026, global spending on ads will account for $1.06 trillion, with 69% of this being spent on digital ads. In addition, by 2028, 75% of advertising spending will rely on algorithms, which proves the swiftness with which technology

Partnership outreach is the process of identifying, qualifying, and contacting businesses or individuals that can help achieve a shared commercial goal. An effective outreach strategy typically has five steps: define the partnership objective, identify ideal partners, find the right decision-makers, build a mutual-value proposition, and use personalised outreach with structured

Affiliate marketing has come a long way from when it began as a simple method of referral to becoming a powerful marketing tool, and marketers can instantly tell if they see any affiliate marketing examples in their feed. The global market for affiliate marketing is expected to reach a whopping

Running an affiliate programme can be one of the easiest ways to grow revenue without taking on the full cost of traditional advertising.  But there is a less visible side to that growth: someone has to pay all those partners. At the beginning, affiliate payouts rarely feel like a problem.

Performance marketing and brand marketing serve different but complementary purposes. Performance marketing focuses on measurable actions such as leads, sales, sign-ups or app installs and is typically optimized using metrics such as CPA, CAC, conversion rate and ROAS. Brand marketing focuses on building awareness, memory, preference and trust over a

Digital advertising has become central to how brands reach, engage, and convert online audiences. According to research, global ad expenditure on digital advertising will reach almost $950 million by 2026, thereby accounting for about 70% of the entire advertising expenditure.  With search, social, video, programmatic, retail, and partner channels offering

There is a common misconception that affiliate marketing is all about sharing a link and earning a commission, and that’s it. The job is done. In reality, every successful affiliate program relies on a set of processes and tools that make outcomes and the affiliate journey more effective. The global affiliate marketing industry