Demand-side platform (DSP): Definition & Use
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Ad Unit: Meaning, Types & Formats in Digital Advertising 2026
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. In the global digital advertising ecosystem, display-based formats like banner and native ads still account for nearly 15% of total ad spend, while video ads account for around 14%, highlighting how ad units remain a foundational […]
What Is Ad Stacking Fraud: How It Works, Prevention, and Best Practices
Ad stacking fraud is a kind of impression fraud or click spam. Industry studies suggest that nearly 18–20% of digital ad impressions are affected by invalid or fraudulent traffic, meaning roughly 1 in 5 impressions delivers no real value. It is one of the most common types of fraud that ails CPM and PPC campaigns, […]