Boost Your Business To Success With Mobile Marketing

Boost Your Business To Success With Mobile Marketing

A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected to our smartphones. However, how do you approach it? We’ll go through the ins and […]

ASO and Paid User Acquisition

ASO and Paid User Acquisition

Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in the two major stores, i.e., the Apple App Store and Google Play Store.  However, this is achievable by ASO and Paid User Acquisition.  The success of an app has never […]

Learn Moving To Successful Outcomes With Outcome Based Marketing

Outcome-based marketing is gaining interest among B2B and B2C marketers likewise. It seeks to reset the description of success in business marketing by beginning with the end — that is, working backward from asked client actions to the factors that drive those outcomes. In outcome- based marketing, results are not the sole measure of success. […]

Marketing Automation: Making Marketing Easy Using Technology

Marketing Automation: Making Marketing Easy Using Technology

By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with the goal of closing a deal and establishing a long-term relationship. The data it collects […]

Everything you need to know about Deep Linking

Everything you need to know about Deep Linking

Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed and are now being used by marketers. You can too use deep lining so users can easily navigate the mobile web and apps easily. Read our guide to learn how […]

Brand to Brand Partnerships: Everything You Need To Know About B2B Partnership Programs

The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped various brands to attain incredible success in their sales cycle.  In this E-Book, we will […]

Pick The Best Affiliate Software For Your Business

Pick The Best Affiliate Software For Your Business

One of the most economic ways to make passive income is affiliate marketing. It allows companies to announce their products through an affiliate in exchange for a commission. Compared to traditional marketing and when utilised with perfect affiliate software, it increases audience reach for lower cost and trouble.  With that said, creating a successful Affiliate […]

Drive Performance & Boost Sales With Influencer Marketing

Influencer Marketing has encountered unprecedented growth in recent years. The procedure that was once viewed by some as a craze has surprised digital advertising. If word of mouth is considered one of the best marketing strategies that exist, recreating it in the aggregate using online media and influencers seems to make perfect sense. The best […]

Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud

Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud

Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands.  All hopes are not lost yet, as there are ways marketers can detect Ad Fraud and prevent themselves […]

Digital Marketing Strategies That Will Boost Your eCommerce Business

The percentage of total retail sales attributed to the online eCommerce business has been growing with each passing quarter for quite a long time. That healthy and growing market is uplifting news, yet the drawback, it focuses on expanding the competition or the contests within the industries. For every individual eCommerce business, it can be […]