Partnership Marketing 2022: The Ultimate Guide for Marketers
For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have looked to performance partnerships as a means of driving strong growth while simultaneously enhancing brand […]
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by streaming services like Netflix, Hulu, and Disney+. Audiences now spend nearly 30% of their total […]
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in iOS 10, will, however, come pre-installed on iOS 14.5 devices. The App Tracking Transparency framework, which mandates that developers obtain users’ consent before tracking their data after informing users of […]
ASO and Paid User Acquisition
Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in the two major stores, i.e., the Apple App Store and Google Play Store. However, this is achievable by ASO and Paid User Acquisition. The success of an app has never […]
Marketing Automation: Making Marketing Easy Using Technology
By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with the goal of closing a deal and establishing a long-term relationship. The data it collects […]
Everything you need to know about Deep Linking
Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed and are now being used by marketers. You can too use deep lining so users can easily navigate the mobile web and apps easily. Read our guide to learn how […]
Brand to Brand Partnerships: Everything You Need To Know About B2B Partnership Programs
The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped various brands to attain incredible success in their sales cycle. In this E-Book, we will […]
Pick The Best Affiliate Software For Your Business
One of the most economic ways to make passive income is affiliate marketing. It allows companies to announce their products through an affiliate in exchange for a commission. Compared to traditional marketing and when utilised with perfect affiliate software, it increases audience reach for lower cost and trouble. With that said, creating a successful Affiliate […]
Drive Performance & Boost Sales With Influencer Marketing
Influencer Marketing has encountered unprecedented growth in recent years. The procedure that was once viewed by some as a craze has surprised digital advertising. If word of mouth is considered one of the best marketing strategies that exist, recreating it in the aggregate using online media and influencers seems to make perfect sense. The best […]
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands. All hopes are not lost yet, as there are ways marketers can detect Ad Fraud and prevent themselves […]