Holiday eCommerce Report 2023: Sales, Discounts & Trends Shaping Retail
We’re almost a month past 2024. A couple of months ahead of the last day of the holiday marketing season. It’s that time of year where we analyze what walked, what ran, and what needs a new plan. As we step into that zone, let’s sift through the data from the holiday season 2023 and […]
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success
If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are most talked about in the past two years, it’s the Media Mix Modeling that’s being […]
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides insights into customer retention, engagement, and revenue growth. Cohort analysis is a valuable tool for […]
Get The Most Out Of Your Business Through AI Driven ChatGPT
ChatGPT, a robust AI language model, may support SAAS (Software as a Service) businesses’ expansion in a plethora of ways. ChatGPT can offer helpful insights and suggestions to assist SAAS organizations to succeed, from creating efficient marketing tactics to enhancing user experience. ChatGPT can help with a variety of tasks, from evaluating customer data to […]
Complete Guide To Create App User Acquisition Strategies
Even if you put all your work into creating a fantastic mobile application, your business will fail if no one knows about it. So how can you distinguish between the millions of other apps to get users? Especially considering that the average smartphone user only downloads two apps each month, and more than half don’t […]
Partnership Marketing 2022: The Ultimate Guide for Marketers
For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have looked to performance partnerships as a means of driving strong growth while simultaneously enhancing brand […]
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by streaming services like Netflix, Hulu, and Disney+. Audiences now spend nearly 30% of their total […]
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in iOS 10, will, however, come pre-installed on iOS 14.5 devices. The App Tracking Transparency framework, which mandates that developers obtain users’ consent before tracking their data after informing users of […]
Boost Your Business To Success With Mobile Marketing
A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected to our smartphones. However, how do you approach it? We’ll go through the ins and […]
