Machine Learning Meets Coupon Attribution: Personalized Codes and Predictive Insights
In 2025, digital coupons influence consumer behavior, as more than 93% of users redeemed their digital coupons from their smartphones. However, many brands still rely on generic promo codes, leading to challenges in attribution and ROI measurement. Trackier addresses these issues by combining personalized, one-time use coupon codes with machine learning-driven attribution. This approach enables […]
Affiliate Marketing Lifecycle: A Comprehensive Guide 2025
Affiliate programs can make or break your campaigns: more than 65% of merchants state that affiliates were the source of 10-20% of their revenue. Similarly, but maybe more surprisingly, partners rely on such programs tremendously, 31% of publishers report, as one of their top three revenue sources, affiliate-based income. In either case, transparent tracking, fair […]
Affiliate Program Migration Made Simple: Transition to Trackier in 8 Weeks
Is your affiliate program stuck on a platform that offers inaccurate conversions, frustrating dashboards, and late payments? You are not alone. Affiliate marketing spending is projected to grow to $40 billion by 2030, increasing from around $17 billion today. That growth is driven by performance- but only if tracking is accurate and payment is consistent. […]
Partner Marketing For D2C Brands: Scale Traffic, Leads, and Sales with Trackier
D2C brands are burning budgets on ads. But the ones winning in 2025? They have figured out how to succeed with partner marketing, and we are here to show you how you can do it too. The numbers tell the whole story. In the US, D2C sales are projected to reach $239.75 billion by 2025, […]
Marketing Automation Software: Benefits, Features, and Strategies
Marketing automation is like having a smart assistant for your marketing efforts. It uses software to handle repetitive tasks like sending emails, tracking customer actions, or sorting leads so you can focus on growing your business. Instead of doing everything manually, marketing automation software handles the heavy tasks, saving time and boosting efficiency. For businesses […]
Holiday eCommerce Report 2023: Sales, Discounts & Trends Shaping Retail
We’re almost a month past 2024. A couple of months ahead of the last day of the holiday marketing season. It’s that time of year where we analyze what walked, what ran, and what needs a new plan. As we step into that zone, let’s sift through the data from the holiday season 2023 and […]
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success
If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are most talked about in the past two years, it’s the Media Mix Modeling that’s being […]
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides insights into customer retention, engagement, and revenue growth. Cohort analysis is a valuable tool for […]
Get The Most Out Of Your Business Through AI Driven ChatGPT
Today, organizations need new tools for enhancing the customer experience and service, optimizing internal operations, and generating efficiencies for growth. One of the most exciting innovations available today is ChatGPT; an AI-based algorithmic model that is transforming the way organizations communicate with users, build applications, and grow their businesses. ChatGPT provides operational efficiencies with AI-based […]