Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers
It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with opportunities – to up your sales, boost customer retention, or even capture new markets. Let’s […]
Media Mix Modeling: Learn to Harness Data for Success
Media Mix Modeling has become a cornerstone strategy in today’s fast-paced, interconnected world, where brands compete to capture attention across multiple platforms. As businesses strive to reach their target audiences effectively, this data-driven approach, leveraging a combination of diverse media channels, enables them to build a cohesive and impactful brand presence. By understanding how each […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of improvements and make data-driven decisions. This way businesses can evaluate the performance of their app […]
Mastering Retention Marketing: How to Calculate LTV for Mobile Games
Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain why LTV is THE most important metric for a business that’s looking for sustainable success, […]
Decoding the Stages of Mobile App Marketing Funnel
Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a successful establishment of a brand. Mobile app marketing has come up with new advertising strategies for […]
12 Retention Marketing Strategies On A Budget [With Examples]
Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper. How did this happen? This […]
An Ultimate 2025 Guide to Retention Marketing: Increase Your LTV Today
The last purchase that you made, you weren’t really sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was worth trying the new one then. And now the chances of you visiting the store again are no doubt. It is because you […]
Know Your Player: Integrating Security Systems In Video Games
In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity theft and cases like cyberbullying. Establishing the identity of a new user or a gamer […]
View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that there’s been a constant increase in online users. So brands need to work on their […]
An Intro to Mobile App Analytics in Under 10 Minutes
Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking insights about your users and how they interact with your app. With analytics, you can […]