OTT Marketing – A Comprehensive Guide to Successful OTT Ads
As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but has also paved the way for a new era in advertising. OTT ads, characterized by […]
Growth Through Co-Marketing: A Comprehensive Guide
As a marketer or a salesperson, you would always look to improve the presence of your brand or try to increase your sales. Some of you might start with the idea of a referral program while the rest may seek paid promotion ideas. However, due to this rapid shift in behaviour among customers in the […]
Attending Affiliate Marketing Trade Show In 2024 Can Make Your Business Win
Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but recall the unexpected yet necessary shift of virtual interactions on my laptop screen during the […]
Partnership Marketing Trends You Can’t Miss Out In 2024
Twitter has officially rebranded as X, AI has become more powerful than ever, no of influencers hired to make sales has increased than ever and with more things that happened, the year 2023 was filled with many surprises, and the change in it’s partnership marketing techniques wasn’t something that was left unacquainted with. However, the […]
Mastering Partnership Outreach : Top 5 Practices for Success
The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the conventional marketing approaches, whereas others are embarking on the opportunities of partnership outreach and working […]
Guess Who’s the Great Place to Work®? It’s Trackier!
2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this year’s hat, Trackier ticked off another milestone this week – the Great Place to Work® […]
Cricket World Cup 2023: Using Heatmaps for Performance Marketing Campaigns
World Cup 2023, it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no less than a dose of adrenaline rush for marketers. To accelerate performance marketers’ journey to success […]
Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers
India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing in India is a complex yet rewarding endeavor. In this article, we’ll delve into creatively […]
Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers
It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with opportunities – to up your sales, boost customer retention, or even capture new markets. Let’s […]
Media Mix Modeling: Learn to Harness Data for Success
Media Mix Modeling has become a cornerstone strategy in today’s fast-paced, interconnected world, where brands compete to capture attention across multiple platforms. As businesses strive to reach their target audiences effectively, this data-driven approach, leveraging a combination of diverse media channels, enables them to build a cohesive and impactful brand presence. By understanding how each […]