12 Questions To Ask While Choosing an Affiliate Management Software Solution
Choosing an affiliate management software solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, within your budget and expectations. With thousands of options available in the affiliate marketing industry, […]
5 Influencer Marketing Trends for Measurable Growth
Influencer marketing trends are starting to look a lot more like performance marketing and that has been long overdue. For years, brands have treated creators like ‘hired’ or ‘rented reach’. You just pick a profile, approve a post, wait for likes, then explain the result in a weekly report. That is a story that many […]
OTT Advertising: Complete Guide to Platforms, Benefits & Best Practices
For advertisers, agencies, marketers and brands, it is important to understand what OTT advertising is all about, its types and how to effectively use it in 2027 to stand out and build better user acquisition funnels. But just running ads on a new platform isn’t enough. This blog will also enable them to begin measuring […]
Pre-roll Ads: Definition, Types and Best Practices To Use
Within video-based advertising, pre-roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as part of the broader marketing […]
Direct and Indirect Marketing for Outstanding Campaign Planning
Marketing plans usually start with a channel list which includes various channels, including, but not limited to, email, paid search, SEO, LinkedIn, partners, retargeting, webinars, and, if budget remains, maybe an offline event. Direct and indirect marketing give you an insight into which campaigns are meant to get a response in real-time and which campaigns […]
The Complete Guide to Marketing, Mobile and Affiliate Attribution in 2026
In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a person, function or a process […]
The Affiliate Marketing Industry Is Growing Up. Are You Ready?
The affiliate marketing industry used to be easier to explain. Give partners a link. Pay when something converts. Check the report at month end. Today, serious brands are running a much tighter play now. The affiliate marketing industry is closer to revenue planning, CAC control, and partner-led growth. For brands, SaaS teams, agencies, and networks, […]
Onboard Partners at Scale: A Step-by-Step Strategy for Affiliate and Performance Programs
In today’s time, most of the affiliates and performance marketing programs are spending lots of time and their resources to find new partners for their programs. They are running multiple recruitment campaigns, attending various industry events, and offering attractive commission structures to attract the best affiliates. But signing up a partner is only the initial […]
How Can E-Commerce Brands Increase Sales Using an Affiliate Marketing Marketplace Model?
E-commerce brands are currently facing many obstacles when it comes to growing their business. There are higher costs to acquire new customers, more competition in terms of other channels trying to acquire new customers through digital means, and a growing reliance on paid advertising methods that are causing e-commerce brands to rethink how they want […]
Performance Marketing Examples: 7 Real Campaigns That Drove Measurable ROI
Imagine you are spending $10,000 on an advertising campaign without knowing whether it generates any results or not. Many years ago, brands practiced this: they ran ads in television commercials, print ads, and on billboards, hoping customers would see and buy their products. And measuring the accurate result is impossible with these commercials. But in […]
