Direct and Indirect Marketing for Outstanding Campaign Planning
Marketing plans usually start with a channel list which includes various channels, including, but not limited to, email, paid search, SEO, LinkedIn, partners, retargeting, webinars, and, if budget remains, maybe an offline event. Direct and indirect marketing give you an insight into which campaigns are meant to get a response in real-time and which campaigns […]
The Complete Guide to Marketing, Mobile and Affiliate Attribution in 2026
In simple terms, the act of assigning a direct cause, credit or origin to something is known as attribution. But that is the general understanding of the term in plain English. Within marketing, it takes on various forms and becomes a crucial centre of understanding how the efforts of a person, function or a process […]
The Affiliate Marketing Industry Is Growing Up. Are You Ready?
The affiliate marketing industry used to be easier to explain. Give partners a link. Pay when something converts. Check the report at month end. Today, serious brands are running a much tighter play now. The affiliate marketing industry is closer to revenue planning, CAC control, and partner-led growth. For brands, SaaS teams, agencies, and networks, […]
Onboard Partners at Scale: A Step-by-Step Strategy for Affiliate and Performance Programs
In today’s time, most of the affiliates and performance marketing programs are spending lots of time and their resources to find new partners for their programs. They are running multiple recruitment campaigns, attending various industry events, and offering attractive commission structures to attract the best affiliates. But signing up a partner is only the initial […]
How Can E-Commerce Brands Increase Sales Using an Affiliate Marketing Marketplace Model?
E-commerce brands are currently facing many obstacles when it comes to growing their business. There are higher costs to acquire new customers, more competition in terms of other channels trying to acquire new customers through digital means, and a growing reliance on paid advertising methods that are causing e-commerce brands to rethink how they want […]
Performance Marketing Examples: 7 Real Campaigns That Drove Measurable ROI
Imagine you are spending $10,000 on an advertising campaign without knowing whether it generates any results or not. Many years ago, brands practiced this: they ran ads in television commercials, print ads, and on billboards, hoping customers would see and buy their products. And measuring the accurate result is impossible with these commercials. But in […]
5 Great Affiliate Tracking Sources to Watch
Affiliate tracking sources tell you where your partner-led growth is really coming from. When you are looking at a dashboard full of clicks, signups, conversions, rejected leads, and payout requests that all seem to tell different tales, it can get a bit daunting. For marketers running affiliate, partner, or performance campaigns, traffic is only useful […]
How Small Businesses Can Compete with Bigger Brands Using Affiliate and Performance Marketing
There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are not just surviving alongside large […]
A Guide to Affiliate Marketing for Small Business
Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s perspective, there’s another contention: aggressive […]
Trackier: The Complete Guide to Marketing Attribution Platform in 2026
Trackier is an all-in-one performance marketing platform that helps businesses manage and measure affiliate, influencer, and partner-driven campaigns. It offers real-time, multi-touch attribution across channels, automated partner management, invoicing, and fraud prevention, all in one marketing attribution platform. Brands using Trackier can centralise disparate affiliate and partnership data, eliminate spreadsheets, and “only pay for results” […]