How Can E-Commerce Brands Increase Sales Using an Affiliate Marketing Marketplace Model?
E-commerce brands are currently facing many obstacles when it comes to growing their business. There are higher costs to acquire new customers, more competition in terms of other channels trying to acquire new customers through digital means, and a growing reliance on paid advertising methods that are causing e-commerce brands to rethink how they want […]
Performance Marketing Examples: 7 Real Campaigns That Drove Measurable ROI
Imagine you are spending $10,000 on an advertising campaign without knowing whether it generates any results or not. Many years ago, brands practiced this: they ran ads in television commercials, print ads, and on billboards, hoping customers would see and buy their products. And measuring the accurate result is impossible with these commercials. But in […]
5 Great Affiliate Tracking Sources to Watch
Affiliate tracking sources tell you where your partner-led growth is really coming from. When you are looking at a dashboard full of clicks, signups, conversions, rejected leads, and payout requests that all seem to tell different tales, it can get a bit daunting. For marketers running affiliate, partner, or performance campaigns, traffic is only useful […]
How Small Businesses Can Compete with Bigger Brands Using Affiliate and Performance Marketing
There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are not just surviving alongside large […]
A Guide to Affiliate Marketing for Small Business
Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s perspective, there’s another contention: aggressive […]
Trackier: The Complete Guide to Marketing Attribution Platform in 2026
Trackier is an all-in-one performance marketing platform that helps businesses manage and measure affiliate, influencer, and partner-driven campaigns. It offers real-time, multi-touch attribution across channels, automated partner management, invoicing, and fraud prevention, all in one marketing attribution platform. Brands using Trackier can centralise disparate affiliate and partnership data, eliminate spreadsheets, and “only pay for results” […]
GAID Explained: What Google Advertising ID Means for Mobile Attribution in 2026
Mobile attribution was built on identifiers like Google Advertising ID (GAID) and Apple’s Identifier for Advertisers (IDFA) which allowed advertisers to: However, the entire ecosystem changed overnight when Apple introduced App Tracking Transparency (ATT), restricting cross-app tracking without explicit consent from users. This privacy-first measure also became a part of Google’s ad ecosystem, with the […]
Affiliate Commission Rate: For Smarter Partner Growth
Affiliate commission rate looks like a simple number from the outside. A 10% payout. A 25% recurring commission. A flat $50 for every qualified lead. Easy enough, right? Well, not always. That number dictates how affiliates choose programs, how businesses protect margins, how networks price offers, and how long a partner relationship stays healthy. A […]
How to Promote Your Business Locally Using Performance Marketing and Partner Channels
Whether you run a chain of fitness studios, a regional home services brand, or a multi-location retail outlet, the challenge is the same: national-level marketing strategies rarely work at the local level without significant customization. Customers in Mississauga don’t behave the same way as customers in Thunder Bay. What drives conversions in a downtown core […]
Affiliate Marketing vs Performance Marketing: 4 Decisions That Shape ROI
When marketers compare affiliate marketing vs performance marketing, the confusion is understandable. Both sit close to revenue. Both promise measurable results. Both make budget conversations sound a little more accountable than “let’s build awareness and see what happens.” But they are not the same. Affiliate marketing is one part of the wider performance marketing mix. […]