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Is Analyzing ROI from Influencer Marketing the Key to Smarter Campaign Decisions?

May 8, 2025

Introduction Influencer marketing is a cornerstone of brand strategy today. That formerly niche, test-and-case strategy, partnering with a collection of social media and blogging individuals, is now a high-minded, multi-billion-dollar industry. Brands from around the globe, from quick and nimble startups to stodgy old Fortune 500s, are putting enormous chunks of their advertising budgets into influencer partnerships in a bid to activate real voices, establish trust, and speak to highly passionate, niche audiences. As this investment grows, analyzing ROI from

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Blogs

Is Analyzing ROI from Influencer Marketing the Key to Smarter Campaign Decisions?

May 8, 2025

Introduction Influencer marketing is a cornerstone of brand strategy today. That formerly niche, test-and-case strategy, partnering with a collection of social media and blogging individuals, is now a high-minded, multi-billion-dollar industry. Brands from around the globe, from quick and nimble startups to stodgy old Fortune 500s, are putting enormous chunks

Influencer Marketing Campaigns

Influencer Marketing Campaigns 2025: Strategies and Trends for Success

May 8, 2025

Influencer marketing is evolving rapidly, and 2025 will bring new ways for brands to connect with their audiences. As per the latest report, by the end of 2025, the influencer marketing industry is expected to grow to $32.55 billion, which is a growth from 2023 at $21.1 billion.  Also, Gen

Influencer marketing strategy

Influencer Marketing Strategy: How Do You Build One That Works?

May 1, 2025

The engagement rules between brands and customers are being rewritten. Old advertising methods—TV commercials, banner ads, and cold calls- are fast becoming obsolete among today’s masses. Taking their place is a surging power that is ruling the marketing landscape: influencer marketing. No longer a buzzword or flash in the pan,

What is Influencer Marketing?

What is Influencer Marketing? A 2025 Guide for Performance Marketers

April 30, 2025

In 2025, influencer marketing is no longer just a trend, it is a proven growth channel to get qualified leads, boost brand trust, and increase conversion rate. A recent study shows that 89% of marketers believe influencer campaigns deliver similar or sometimes better ROI than any other marketing channel. But

The Hidden Costs of Poor Tracking: How to Fix Your Campaigns

April 25, 2025

Introduction Digital marketing today is a high-stakes game of pixels and precision, where a single misfire in tracking can quietly drain thousands from your bottom line. A proper analysis and following over-the-counter methods of campaign optimization is effective, but keeping only this in mind cannot solve the problem. No matter

data driven attribution

Data-driven attribution

April 23, 2025

Data-driven attribution (DDA) is an advanced way of observing how different touchpoints contribute to a conversion or intended customer action. Unlike traditional models, which attribute credit for conversions based on rules defined beforehand (e.g., first-click or last-click attribution), DDA uses real-time data and machine learning models to distribute credit among

Micro-Influencers

Micro-Influencers: How Brands Can Leverage Them for Maximum ROI?

April 2, 2025

Micro-influencers are becoming key players in influencer marketing with their 10K to 100K followers. Unlike celebrity influencers, they build niche communities, offer authentic engagement, and often outperform bigger names when it comes to ROI.  In fact, micro-influencers generate up to 60% more engagement than macro-influencers. As more brands shift toward

The Role of Marketing Relationship in Partner, Affiliate, and Performance Marketing

March 26, 2025

In the digital age, businesses must move beyond transactional marketing strategies and focus on long-term engagement with customers and partners. Marketing relationship is a strategic approach that emphasizes customer loyalty, repeat business, and meaningful interactions over time. This is especially important in partner marketing, affiliate marketing, and performance marketing, where

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