Blogs

E-commerce brands are currently facing many obstacles when it comes to growing their business. There are higher costs to acquire new customers, more competition in terms of other channels trying to acquire new customers through digital means, and a growing reliance on paid advertising methods that are causing e-commerce brands

Imagine you are spending $10,000 on an advertising campaign without knowing whether it generates any results or not.  Many years ago, brands practiced this: they ran ads in television commercials, print ads, and on billboards, hoping customers would see and buy their products. And measuring the accurate result is impossible

Affiliate tracking sources tell you where your partner-led growth is really coming from. When you are looking at a dashboard full of clicks, signups, conversions, rejected leads, and payout requests that all seem to tell different tales, it can get a bit daunting. For marketers running affiliate, partner, or performance

There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are

Small businesses have massive odds stacked against them. There’s the crowded market, a lack of clear brand or product differentiation, little money to spend on aggressive paid advertising and more often than not, a very small window to actually turn a profit. If you consider this situation from the user’s

Trackier is an all-in-one performance marketing platform that helps businesses manage and measure affiliate, influencer, and partner-driven campaigns.  It offers real-time, multi-touch attribution across channels, automated partner management, invoicing, and fraud prevention, all in one marketing attribution platform. Brands using Trackier can centralise disparate affiliate and partnership data, eliminate spreadsheets,

Mobile attribution was built on identifiers like Google Advertising ID (GAID) and Apple’s Identifier for Advertisers (IDFA) which allowed advertisers to: However, the entire ecosystem changed overnight when Apple introduced App Tracking Transparency (ATT), restricting cross-app tracking without explicit consent from users. This privacy-first measure also became a part of

Affiliate commission rate looks like a simple number from the outside. A 10% payout. A 25% recurring commission. A flat $50 for every qualified lead. Easy enough, right? Well, not always. That number dictates how affiliates choose programs, how businesses protect margins, how networks price offers, and how long a