Blogs

Mobile attribution was built on identifiers like Google Advertising ID (GAID) and Apple’s Identifier for Advertisers (IDFA) which allowed advertisers to: However, the entire ecosystem changed overnight when Apple introduced App Tracking Transparency (ATT), restricting cross-app tracking without explicit consent from users. This privacy-first measure also became a part of

Affiliate commission rate looks like a simple number from the outside. A 10% payout. A 25% recurring commission. A flat $50 for every qualified lead. Easy enough, right? Well, not always. That number dictates how affiliates choose programs, how businesses protect margins, how networks price offers, and how long a

Whether you run a chain of fitness studios, a regional home services brand, or a multi-location retail outlet, the challenge is the same: national-level marketing strategies rarely work at the local level without significant customization. Customers in Mississauga don’t behave the same way as customers in Thunder Bay. What drives

When marketers compare affiliate marketing vs performance marketing, the confusion is understandable. Both sit close to revenue. Both promise measurable results. Both make budget conversations sound a little more accountable than “let’s build awareness and see what happens.” But they are not the same. Affiliate marketing is one part of

The GCC e-commerce market is no longer an emerging opportunity; it’s already a high-growth market. In fact, the GCC region has already crossed $50 billion in 2026, impacted by a mobile-first Gen Z audience and more rapid digital adoption. However, success is not defined by how much traffic you are

If you’re selling goods and services on the internet through a single platform, how are you bringing in users in 2026? It is a pertinent question to ask, in an increasingly evolving marketplace, where bringing in players, retaining them and ensuring their satisfaction are all crucial levers for ecommerce marketing

Affiliate marketing works on a simple mechanism: the click. But there are a number of things that also matter before clicking is how your affiliate URLs look.  When you search for information on the internet, you have probably seen long affiliate URLs that contain random IDs and tracking codes. These

The situations where one organization conducts business with another is known as B2B or business-to-business dealings.  However, if the said business transactions occur within online goods and services, this type of business dealing falls under the broad categorization of B2B ecommerce. You may wonder, how often such business is conducted