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Server-Side Tracking: Benefits, Setup Process, and Why It Matters for Performance Marketing

If you run performance marketing campaigns, there is one obstacle that you must have observed quite often: the numbers might not add up. Say, your Facebook shows you got 500 conversions, the analytics tool shows 350, and the finance team’s data shows something completely different.  This leads to an increase in ad spend, with the data not justifying that spend. This makes the data less reliable every quarter.  What causes these hindrances are  – The old way of tracking users,

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UTM Parameters

UTM Parameters: How to Track Campaign Performance Across Channels Accurately?

In the fast-paced and increasingly fragmented world of digital marketing, data is the compass that guides every successful campaign. However, data is only as good as its source. For performance marketers, affiliate managers, and brand owners, the challenge isn’t just getting traffic, it’s knowing exactly where that traffic came from,

Affiliate Marketing vs Dropshipping

Affiliate Marketing vs Dropshipping: 8 Differences That Matter Most

Affiliate marketing vs dropshipping, where one model asks you to build trust, drive traffic, and earn on conversions without touching the product. The other asks you to run a store, manage buyers, and handle returns when things go wrong. In this article, we’ll break down affiliate marketing vs dropshipping for

Increase E-commerce Sales

How to Increase E-commerce Sales? A Performance Marketing Playbook for 2026

The e-commerce industry is bigger than you can imagine in 2026, and naturally, it’s become more competitive than ever. As per the report, globally online sales are expected to reach $6.88 trillion, and more than 2.7 billion people buy stuff online worldwide. In this competitive market, scaling revenue is challenging