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A Critical Review: Adverse Effect of SkAdNetwork 

Written by Mridula Bhatt

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]


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12 Retention Marketing Strategies On A Budget [With Examples]

Written by Reshu Manglik

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation […]

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Winning Back Customers: 5 Benefits of Mobile App Retargeting & Best Practices

Written by Mridula Bhatt

Businesses nowadays are matching up to advanced technologies every day. After these smartphones have come up communicating has become more easy. Now businesses connect with their users by using the latest mobile app technology. They target their customers and pitch […]

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​​The Ultimate Guide to Retention Marketing: Increase Your LTV Today

Written by Mridula Bhatt

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

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How to Tailor Your Content for Maximum Click Through Rate

Written by Mridula Bhatt

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

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Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Mridula Bhatt

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]

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Know Your Player: Integrating Security Systems In Video Games

Written by Alia Shafique

In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity […]

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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Mridula Bhatt

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

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8 Actionable Tips on Customer Lifetime Value

Written by Mridula Bhatt

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a […]

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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Mridula Bhatt

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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