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There are thousands of B2B software as a service SaaS companies vying for customers, and new entrants are emerging every day. According to industry studies, the number of software companies is expected to cross one million within the next decade. In such a crowded landscape, what truly makes your SaaS

Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and more. And when it comes to scaling with affiliate marketing

One of the known alternative strategies of unofficial brand promotion is influencer marketing.  However, finding influencers in your niche is a difficult task.  According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the program.  In Affiliate marketing, distributors and site proprietors can embed

Affiliate onboarding is the first and most important step in building a strong, successful affiliate program. Today, affiliate marketing is a rapidly growing channel; the global industry is valued at around $22.5 billion in 2026, and more than 80 % of brands use affiliate programs as a key part of

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market