Blogs

Getting a customer through the door is expensive. Retention marketing helps the original acquisition spend create more value by keeping that customer active and willing to buy again. The work becomes measurable after the first conversion, although expectations set during acquisition often shape what happens next. A customer acquired through

In Gaming, verifying the user before opening an account is as important as it is in digital banking. Know Your Player is a set of rules and laws that gaming industries are compelled to follow in order to tackle identity theft and cases like cyberbullying. Establishing the identity of a

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that there’s been a constant increase in online users. So brands

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking insights about your users and how they interact with your

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well as a means of communication with relatives and close companions.

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting