Partner Relationship Management

Partner Relationship Management: The Complete Guide to Building Strong Business Partnerships

Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration via automation and performance data. It has been common for customer management systems (CRM) to build the foundation for all customer relationships, whereas PRMs strengthen entire partner ecosystems through real-time

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PARTNER RECRUITMENT

Learn To Recruit Right Partners To Boost Your Partner Program

You made the right affiliate programme choice. In order to draw in new customers, you also made the effort to develop a user-friendly affiliate marketing strategy. But if you don’t promote your affiliate programme via the right channels, all of your launch efforts will be for nothing. You’ll need affiliates,

Mobile Gaming App Analytics

A Comprehensive Guide On Mobile Gaming App Analytics

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell

Trackier Business Strategies

Trackier Business Strategies Imparting growth

Think of a SaaS (Software as a Service) based tool that is dedicated to providing your online business with solutions that contribute to the growth of your business in every way possible. Trackier business strategies and various features dedicated to building a business are important to the growth of your

Referral vs Reseller: Choose the Right Partnership for Your Business

Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is on the differences between resellers and referral partners.  While onboarding

CTV, OTT Advertising

CTV, OTT Advertising Scope In India

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some of the key players of the video subscription market, while

affiliate advertising platform

Affiliate Advertising Platform for Global Expansion

Is business expansion always on your mind? Do you wish to take your business global? If you are already investing time and budget into affiliate advertising, adding an international perspective can bring in new growth opportunities. Expanding across borders helps brands tap into new audiences, diversify revenue streams, and gain

5 Best Practices To Make Your App Name Work In 2023

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it