Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Postback Tracking Explained: 5 Things Every Performance Marketer Should Know

Every performance marketer running performance campaigns already knows how important accurate attribution is. Every click, every conversion counts. The problem is, a large number of conversions never get recorded. This is where postback tracking comes into the picture. Postback tracking allows marketers to record conversions using server-to-server communication instead of relying on browser pixels or cookies. The result is cleaner data and far fewer missed conversions. In fact, server-side systems can deliver near 100% conversion accuracy, while pixel-based methods can

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Blogs

How To Build Your Own Game Application

Ever Dreamt of creating a Gaming Application? All you need is the zeal, desire, Game Plan, and know-how on the technology. Let’s look into the steps of creating a gaming Application. Ways To Develop A Mobile Game Application Preparation on how to develop a game application: Assess Your Skills  The

Holiday E-Commerce

Holiday E-Commerce: Prepare Your Online Store for Holidays

With projected global online e-commerce holiday retail sales set to reach a staggering $5.5 trillion in 2022, the world’s largest online shopping season of the year is about to take off. E-commerce holiday sales worldwide have grown quite dramatically compared with last year, when they reached $4.92 trillion. The competition

Affiliate Platform

9 Tips To Pick The Best Affiliate Platform For eCommerce Businesses

Testing, fine-tuning, and ensuring that your messaging motivates buyers to act accordingly while being ROI-positive are all part of eCommerce marketing, and a well established Affiliate Platform is what helps the best in doing so. Affiliate marketing is one of the more underutilized digital marketing channels available to you if

SaaS Affiliate Tacker

5 Key Features Every SaaS Affiliate Tracker Should Have

It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with experienced professionals, it is a demanding task. As a SaaS business grows, affiliate programs become more complex than expected. Tracking performance, managing payouts, preventing fraud, and maintaining

QR Codes Marketing

QR Codes Marketing: A Marketing Success Guide for 2022

The modern world is witnessing a rise in QR codes. Even though most people use them and can see them almost everywhere- from resumes and receipts to marketing materials people still do not understand how QR codes work or their uses for marketing strategies and businesses. In this guide, we

GAID

GAID Explained: Google Privacy Sandbox Guide

Over the last few years, new privacy rules have proliferated all over the world, including the EU’s GDPR. Data privacy has become a global obsession, prompting digital businesses to establish laws that reflect this. These regulatory changes have been led by companies like Apple and Google. Apple intended to attract

PARTNER RECRUITMENT

Learn To Recruit Right Partners To Boost Your Partner Program

You made the right affiliate programme choice. In order to draw in new customers, you also made the effort to develop a user-friendly affiliate marketing strategy. But if you don’t promote your affiliate programme via the right channels, all of your launch efforts will be for nothing. You’ll need affiliates,

Mobile Gaming App Analytics

A Comprehensive Guide On Mobile Gaming App Analytics

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell