Partner Relationship Management

Partner Relationship Management: The Complete Guide to Building Strong Business Partnerships

Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration via automation and performance data. It has been common for customer management systems (CRM) to build the foundation for all customer relationships, whereas PRMs strengthen entire partner ecosystems through real-time

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Blogs

Super Affiliate: Maximize Your Affiliate Program Success

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate

The Complete Guide to Create Affiliate Program

Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. In fact, the worldwide affiliate marketing industry is expected to hit $37.3 billion by 2025 and grow to $48 billion by 2027, with a compound annual growth rate of about

Tracking Your Influencer Marketing

Influencer Marketing Campaign Tracking: Examples and KPIs for Influencer Marketing

Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is

Coupon Affiliate Marketing Programs

Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. In fact, the global digital coupon

Cookieless Tracking

Cookieless Tracking: Is This What The Future Looks Like?

Cookieless tracking is the future, and we are all for it. The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers, we are well versed with the cookie saga, with privacy concerns increasing by the day, the future of cookie based tracking is