
Influencer Marketing Metrics: KPIs, Formulas and How to Measure Campaign Success
Influencer marketing performance should be measured against the campaign’s objective, not a universal set of metrics. For awareness campaigns, prioritize reach, impressions, CPM, video completion rate and brand lift. For consideration campaigns, track engagement rate, saves, shares, click-through rate and website sessions. For conversion campaigns, focus on conversion rate, CPA or CAC, revenue, ROAS and ROI. Based on this distinction, you can define the key metrics for influencer campaigns run by you for any brand, in any country, at any







