SaaS Marketing Strategy

SaaS Marketing Strategy: A Complete B2B Growth Guide

Many SaaS companies struggle to grow even after they invest in advertising, content, and multiple channels. Traffic comes in, demos are booked, but conversions remain low. In some cases, churn outweighs new signups. This usually happens when marketing efforts are conducted without a clear SaaS marketing strategy. SaaS buyers take their time to decide. Before making a choice, they compare tools, read reviews, test products, and discuss with multiple stakeholders. Generic campaigns do not address these steps. Even strong products

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Blogs

Coupon Affiliate Marketing Programs

Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. In fact, the global digital coupon

Cookieless Tracking

Cookieless Tracking: Is This What The Future Looks Like?

Cookieless tracking is the future, and we are all for it. The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers, we are well versed with the cookie saga, with privacy concerns increasing by the day, the future of cookie based tracking is

The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front

The Imperative of Competitive Analysis

Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in

Tailored Triumphs: Custom Product Pages for App Store Success

In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for your app, offering a glimpse into its features, functionalities, and