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Strategic Partnership: How Businesses Grow Better Together

Two entities working together means more outcomes and shared benefits for both parties. This is because working individually these days might mean more of everything. This includes more ad spend, more headcount, and more channels to manage in-house. Additionally. Customer acquisition costs will always be on the rise, organic reach is shrinking, and building all these capabilities is time-consuming. This is something big businesses cannot afford. With so many things to do on the plate, growth seems like a far-fetched dream.

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LEARN HOW TO SET UP GOALS & EVENTS IN YOUR AFFILIATE MARKETING CAMPAIGN

Learn How To Set Up Goals & Events In Your Affiliate Marketing campaign

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze the performance of your campaign. As you are setting up

ADD ADVERTISERS

How To Add An Advertiser On Your Trackier Panel?

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier is quite an easy task. There are normally 4 ways

WHAT ARE THE PARAMETERS THAT YOU CAN TRACK IN ADVERTISER POSTBACK

What All Parameters Can Be Tracked In Advertiser Postback?

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate marketing campaign in order to analyze, & optimize the campaigns

HOW TO USE GOOGLE TAG MANAGER TO ADD TRACKING PIXELS

How to use Google Tag Manager to add tracking pixels?

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to

Rising to the Challenges Facing Affiliate Marketing in APAC

Rising to the Challenges Facing Affiliate Marketing in APAC

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realizing that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms to gain traction and push sales. They are also investing

How To Eliminate Attribution Risk and Drive ROI

How To Eliminate Attribution Risk and Drive ROI

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in marketers to be under constant pressure to optimize partnerships and

How the Brazilian LGPD Affects Your Affiliate Program

How the Brazilian LGPD Affects Your Affiliate Program

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of the visitors situated in Brazil. It will apply to businesses

Get Ready for iOS 14 and SKAdNetwork

Get Ready for iOS 14 and SKAdNetwork

We appreciate Apple’s decision for iOS 14 to make it more secure and add more user privacy. With the new upcoming iOS 14 updates, here are the things that one should know about the update. The New App Inatsll validation will directly include the below group of people:1. The ad