Trackier has emerged as a leading player by offering a wide range of attractive features in its niche to serve hundreds of ad networks till now through its high-end software. What makes the Trackier Performance Marketing software unique are our easy-to-understand yet powerful features providing the user with feasible solutions for day-to-day complex problems.
6 Reasons Why Trackier Performance Marketing Software Is A Game Changer
Below are the 6 reasons how trackier performance marketing software helps business:
WHITE LABEL BRANDING
Through multi-level customization, brand your own network to the highest potential and generate high revenues and traffic. White label branding helps to create a strong brand identity even though the product is not manufactured at your end. This facilitates you to focus on and plan an effective marketing strategy.
EASY INTEGRATION
Augmented ease in integrating the network with the help of high-end Trackier Software is one feature of Trackier which is highly sought after by our clients. Trackier provides many options including integrating networks with Mautic for E-mail nurturing, integrating pixel with Google Tag Manager and integrating networks using Hasoffers using Trackier, integrate install tracking in Android App, and much more.
OFFER CAPS & PUBLISHER CAPS
You might want to put a limit on the number of events you want to receive on a campaign and so Trackier has a special feature for this purpose. Trackier provides its clients with Offer Caps and Publisher Caps. Limiting the number of conversions, a publisher can drive to an offer helps to utilize your valuable budget to optimum capacity. Also redirecting it to relevant offers will help you generate revenue. You can control the Cap parameters based on Time, Revenue, Payout, Conversions, etc.
EVENT TRACKING CUSTOM GOALS
Suppose you are manufacturing shoes and your publisher is advertising your product on their website. You also have a weekly product review newsletter for the products you sell or introduce to your store. Now if a customer signs up for the newsletter, you pay $1 to the publisher for that event and if 20% of the total payout on the product purchase. This way you can track every event separately as per your custom needs and offer goals to track multiple conversions points in a single offer. Simply putting, go beyond single revenue-generating conversions and see what events are really driving conversions.
CUSTOMER REPORT CALCULATION
Trackier provides you with many ways to measure the performance of your campaigns real time as well as prepares a detailed report for client’s convenience. A variety of metrics can be generated while report calculations based on the parameter you want to pay out. Our software calculates the stats report for you customised as per the metric suitable for your payout method. E.g.: CTR (Click Through Rate), CPC (Cost Per Click), RPC(Revenue Per Click), CR(Conversion rate), etc. You can also customize your reports depending on different Time Zones, Date Intervals, Time Frames and you can also find various Filters.
BILLING FOR PUBLISHERS
Billing and Invoicing is an additional feature facilitating easy campaign management and updating regular records. You just need to select the account for which you want to create the invoice & select the duration of the invoice. You can create two kinds of invoices:
- Campaign wise invoice
- Overall invoice, after selecting these options you can click on Fetch Details. Then you will get the date wise report summary of the selected publisher.
Bottomline
Trackier performance marketing software has remain the leading product of the Trackier’s Offering. After reading out the entire blog, you would have learned why. So, what you waiting for? Feel free to reach us to have a discussion with our team and find out how we can help you with your business.
