Performance Marketing

How Small Businesses Can Compete with Bigger Brands Using Affiliate and Performance Marketing

There’s a persistent myth in digital marketing that budget determines reach, and reach determines results. It’s the assumption that bigger brands, with their multi-million dollar ad spends and in-house agencies, will always win. But the data tells a different story. Small businesses that adopt performance marketing driven digital strategies are not just surviving alongside large competitors. They’re carving out market share in ways that weren’t possible a decade ago. The rise of affiliate marketing, cost-per-action models, and accessible tracking infrastructure

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Blogs

How To Eliminate Attribution Risk and Drive ROI

How To Eliminate Attribution Risk and Drive ROI

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in marketers to be under constant pressure to optimize partnerships and

How the Brazilian LGPD Affects Your Affiliate Program

How the Brazilian LGPD Affects Your Affiliate Program

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of the visitors situated in Brazil. It will apply to businesses

Get Ready for iOS 14 and SKAdNetwork

Get Ready for iOS 14 and SKAdNetwork

We appreciate Apple’s decision for iOS 14 to make it more secure and add more user privacy. With the new upcoming iOS 14 updates, here are the things that one should know about the update. The New App Inatsll validation will directly include the below group of people:1. The ad

Publisher Manage_ UI

Publisher Manage: UI/ UX update

Another Beautiful day with a new update in Trackier 2.0, Now we added an amazing updates on Publisher manage page to make is very accessible, a standard format, and smooth usage. Let’s find out what new we got! Standard Action Button In Publisher Manage you can take any Action it

Advertiser Manage_ UI

Advertiser Manage: UI/ UX update

  It’s getting more easy and efficient to Manage Advertisers since the Trackier 2.0 is launched. This new update constitutes all the benefits of easy optimization. Let’s see through this article about what makes it more interesting. And Action…! Managing the advertiser through this action task is better for optimization

Product Update

Product Update – April 2020

Since we released Trackier 2.0, the team worked really hard to bring in more features. Lucky for you, we have summarised everything inside this article. There we go: UI/UX for Trackier We’ve conducted extensive usability tests for each and every change, and learned a lot in the process.Trust me when

Pixels v/s Postbacks

Title: Pixels v/s Postbacks: Which Tracking Method is Better

  Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is better between the two. If you and your advertiser