Blogs

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding the correct macros and parameters in your Trackier panel. Important

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze the performance of your campaign. As you are setting up

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier is quite an easy task. There are normally 4 ways

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate marketing campaign in order to analyze, & optimize the campaigns

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to

In a perfect world, businesses pay only for advertising that brings in customers. Wouldn’t you just love to limit your marketing spending to cases where customers take action? Wait. You can do that already. With performance marketing. Performance marketing is a form of online advertising where merchants pay platforms only

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per

Ad Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the cookie expires, the affiliate receives a commission for that sale/conversion.