Blogs

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict that there will be up to a million SaaS businesses

Content Commerce has been growing steadily for some years. Not surprisingly, as we are moving into a cookieless world and witnessing the inevitable decline of advertising, there will be an alternative, much more authentic means of reaching audiences. For marketers, brands, and customers, though, content commerce is providing solutions at

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain

Whether on the way to reaching your destination, streaming your favorite show, or making any online reservation, you or any typical web user sees between 5,000 and 10,000 advertisements per month. Strategies like banner ads and pop-up ads no longer effectively reach audiences.  They did, and viewers think they’re obtrusive.

There are thousands of B2B software as a service SaaS companies vying for customers, and new entrants are emerging every day. According to industry studies, the number of software companies is expected to cross one million within the next decade. In such a crowded landscape, what truly makes your SaaS

Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and more. And when it comes to scaling with affiliate marketing