Blogs

Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but recall the unexpected yet necessary shift of virtual interactions on

Twitter has officially rebranded as X, AI has become more powerful than ever, no of influencers hired to make sales has increased than ever and with more things that happened, the year 2023 was filled with many surprises, and the change in it’s partnership marketing techniques wasn’t something that was

The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the conventional marketing approaches, whereas others are embarking on the opportunities

2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this year’s hat, Trackier ticked off another milestone this week –

World Cup 2023, it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no less than a dose of adrenaline rush for marketers. To accelerate

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing in India is a complex yet rewarding endeavor. In this

It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with opportunities – to up your sales, boost customer retention, or

Media Mix Modeling has become a cornerstone strategy in today’s fast-paced, interconnected world, where brands compete to capture attention across multiple platforms. As businesses strive to reach their target audiences effectively, this data-driven approach, leveraging a combination of diverse media channels, enables them to build a cohesive and impactful brand