Machine Learning Meets Coupon Attribution: Personalized Codes and Predictive Insights
In 2025, digital coupons influence consumer behavior, as more than 93% of users redeemed their digital coupons from their smartphones. However, many brands still rely on generic promo codes, leading to challenges in attribution and ROI measurement. Trackier addresses these issues by combining personalized, one-time use coupon codes with machine learning-driven attribution. This approach enables […]
Affiliate Marketing Tips 2025: Top Strategies for Success
Affiliate marketing is exploding. By 2025, the affiliate marketing industry is projected to be worth around $37.3 billion, and studies show 81% of brands already have affiliate programs, and many see a 12x return on affiliate spend That means knowing the right affiliate marketing tips can give your program a huge edge. Whether you’re an […]
Affiliate Fraud in 2025: Detection, Prevention, and Impact
Think about spending thousands, possibly millions, on an affiliate campaign, just to notice a significant portion of that spending is now gone. In fact, in 2025, 22% of all digital ad spend will be projected to be lost due to fraud, amounting to billions lost to brands every year. That’s not just speculation; just think […]
Word of Mouth Marketing Examples 2025: Real Strategies and Case Studies
Word of mouth marketing examples are everywhere, from a colleague in the office recommending a new app, customers posting unboxing videos on Instagram, or people enthusiastically sharing a show they are binge-watching on Netflix. The stats show that word of mouth marketing examples often surpass paid advertising; according to a recent report by Nielsen, 88% […]
Affiliate Marketing Lifecycle: A Comprehensive Guide 2025
Affiliate programs can make or break your campaigns: more than 65% of merchants state that affiliates were the source of 10-20% of their revenue. Similarly, but maybe more surprisingly, partners rely on such programs tremendously, 31% of publishers report, as one of their top three revenue sources, affiliate-based income. In either case, transparent tracking, fair […]
Referral Marketing Automation: The Complete Guide for 2025
Think about the impact of almost doubling your customer base with limited additional effort. This is the power of referral marketing automation; using software to seamlessly transition word-of-mouth marketing into brand growth, completely automated. An automated referral program ensures this growth happens without manual intervention. In fact, brands that invest in referral campaigns see 86% […]
Coupon Marketing Ideas to Boost Sales and Customer Loyalty in 2025
What if we told you that more than 90% of consumers in the U.S. use coupons when they buy something, and 29% of consumers in India who shop online consistently search for a discount code before they buy? That is the power of coupons. They are not just a price reduction strategy; they are an […]
Incrementality in Affiliate Marketing: A 2025 Complete Guide to Measure ROI
Have you ever asked yourself how many affiliate sales were truly incremental and how many were just converting from your organic traffic? This is what makes the concept of incrementality in affiliate marketing fascinating in 2025. With the global affiliate marketing industry worth around $37.3 billion and marketers seeing an average ROI of $12 for […]
Coupon Marketing: The Ultimate Guide to Driving Sales and Retention
Do you ever feel like your brand’s voice gets lost in the stream of online ads? Like every time someone scrolls by, you are missing a chance for a connection? Here is the good news: coupon marketing can help you cut through that clutter and actually get people to take action. And the stats indicate […]
B2B Partner Marketing: Strategies, Benefits, and Real-World Examples
Think of your favorite salesperson who never takes a day off, works in every time zone, and has gained the trust of your ideal customers. This is the kind of value a comprehensive partner ecosystem can bring to your business. Research shows that by 2025, the revenue driven by partners will surpass revenue driven by […]