October 2024 Product Updates: Smart Time-Wise Payouts for Campaign Optimization
October 2024 product updates introduce Smart Time-Wise Payouts, a powerful enhancement that allows advertisers and networks to automate payout adjustments based on specific days, dates, and time ranges. As performance marketing becomes increasingly dynamic, static payout structures can limit growth opportunities. With Smart Payouts, Trackier enables teams to align campaign incentives with peak traffic periods, […]
Customer Acquisition Examples: 12 Real-World Strategies That Drive Growth
Customer acquisition examples show how real brands turn attention into actual customers. Today’s digital world is highly competitive, making it more expensive to gain new customers. In fact, customer acquisition costs have risen by over 60% in the past decade, pushing businesses to rethink how they attract and convert people. That’s why marketers are studying […]
September 2024 Product Updates: Ringba Integration for Advanced Call Tracking
The September 2024 product updates include a new integration that allows performance marketers who operate call-driven campaigns. Trackier now supports native Ringba integration, enabling seamless call tracking, advanced analytics, and unified campaign performance monitoring. Now that affiliate and performance-based campaigns continue to drive inbound phone calls, tracking phone conversions with high levels of accuracy is […]
August 2024 Product Updates: AWS S3 Integration for Secure Data Storage
August 2024 product updates introduce a powerful enhancement for businesses managing large volumes of performance data. Trackier now supports native AWS S3 integration, enabling secure, automated, and scalable data exports directly to your Amazon S3 bucket. As tracking data grows across campaigns, affiliates, and partners, reliable storage and structured data access become essential. This update […]
Partner Relationship Management: The Complete Guide to Building Strong Business Partnerships
Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration via automation and performance data. […]
June 2024 Product Updates: Temu Integration for Seamless E-Commerce Tracking
June 2024 Product Updates introduce a key enhancement for e-commerce brands expanding into global marketplaces. Trackier now offers a native Temu integration, enabling seamless conversion tracking, accurate attribution, and simplified campaign management for Temu-based e-commerce operations. As brands scale across high-growth platforms like Temu, having a reliable way to track conversions and measure performance becomes […]
July 2024 Product Updates: Smarter Team Communication with Slack Integration and Flexible Invoice Workflows
Trackier July 2024 product updates highlight what growing performance marketing teams require the most as scale, not just campaign results. Performance marketing teams now require real-time communication, operational transparency, and flexible payment workflows equally to effectively run their high-performance programs. This product update includes 2 essential features, designed to help your team work together more […]
Customer Acquisition Funnel 2026: Stages, Metrics, and Optimization
In 2026, customer acquisition will never be more challenging for sustainable business growth. As per the reports, the cost to acquire new customers has increased by 222% over the past 8 years, combined with increases in advertising expenses, increased competition for customers, and constantly changing consumer behaviours, putting pressure on marketers. At the same time, […]
Relational Marketing: Key Principles, Types, and Strategies for Modern Brands
In today’s fast-paced digital economy, relational marketing has quickly become a strategic priority for brands that want to grow sustainably and profitably. Instead of focusing on acquiring new customers, businesses are increasingly recognising the value of nurturing long-lasting relationships with existing customers and partners. In 2025, up to 65% of a company’s business comes from […]
December 2025 Product Updates: Smarter Attribution with GCLID Tracking and Siteplug Integration
Accurate attribution is the foundation of performance marketing. To help brands and e-commerce teams track conversions with better precision and confidence, we have rolled out two important updates in December 2025, product updates focused on conversion accuracy and data reliability. Here’s what’s new in December 2025 product updates, from accurate conversions to integrations. More Accurate […]