Coupon Marketing: The Ultimate Guide to Driving Sales and Retention
Do you ever feel like your brand’s voice gets lost in the stream of online ads? Like every time someone scrolls by, you are missing a chance for a connection? Here is the good news: coupon marketing can help you cut through that clutter and actually get people to take action. And the stats indicate […]
B2B Partner Marketing: Strategies, Benefits, and Real-World Examples
Think of your favorite salesperson who never takes a day off, works in every time zone, and has gained the trust of your ideal customers. This is the kind of value a comprehensive partner ecosystem can bring to your business. Research shows that by 2025, the revenue driven by partners will surpass revenue driven by […]
Affiliate Program Migration Made Simple: Transition to Trackier in 8 Weeks
Is your affiliate program stuck on a platform that offers inaccurate conversions, frustrating dashboards, and late payments? You are not alone. Affiliate marketing spending is projected to grow to $40 billion by 2030, increasing from around $17 billion today. That growth is driven by performance- but only if tracking is accurate and payment is consistent. […]
Partner Marketing For D2C Brands: Scale Traffic, Leads, and Sales with Trackier
D2C brands are burning budgets on ads. But the ones winning in 2025? They have figured out how to succeed with partner marketing, and we are here to show you how you can do it too. The numbers tell the whole story. In the US, D2C sales are projected to reach $239.75 billion by 2025, […]
Affiliate Payments: Methods, Challenges, and Best Practices
Affiliate marketing has grown rapidly into a $17.6 billion industry that’s growing about 9% each year. Experts think it’ll hit $28 billion by 2027. Here’s what’s crazy: 82% of brands are now doing affiliate programs. That means when you buy stuff online, there’s probably someone getting paid a commission. These programs actually drive around 16% […]
B2B Marketing: Strategies, Trends, and How to Build a Perfect Plan?
B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the B2B e-commerce market specifically, it […]
What is B2B Marketing? Types, Strategies, and 2025 Trends
B2B (business-to-business) marketing is about promoting products or services from one business to another and is more focused on value, trust, and building long-term relationships. Buying decisions in B2B are more complex and time-consuming. In fact, 77% of B2B marketers are using content marketing to nurture leads, and it is now clear that the best […]
How to Set Up LinkedIn Server-Side Tracking for Better Ad Performance?
LinkedIn is a key platform, first of all, for B2B marketing, as it offers a unique (among all other social media networks) access specifically to professional audiences. However, in all other aspects, it is the same as all other platforms and faces the same challenges. One to pay special attention to, in the context of […]
Influencer Marketing for Startups: A Scalable Growth Strategy in 2025
In today’s digital-first economy, consumers have seen so many brands’ messages (through advertisements), and startups have to spend a huge marketing budget to stand out. That’s where influencer marketing for startups is a trust-driven strategy that helps startups avoid the traditional way of advertising and directly connect with their audiences. In fact, 89% of marketers […]
Best Influencer Marketing Channels: A 2025 Guide to Choosing the Right Platform
Influencer marketing has become a core strategy in the field of digital marketing. In 2024, global spending for influencer marketing was $24 billion (which has significant growth), and in 2025, prediction is it will get an even higher marketing budget as brands want to bet on the best influencer marketing channels. Brands have to think […]