April 2025 Product Updates: Shiprocket Integration, Lost Orders Import, and AFM Referrals
April 2025 product updates are here. This release focuses on boosting conversion accuracy, simplifying partner-side actions, and expanding control across attribution and reporting. These improvements reinforce how you measure real-world results; orders, sign-ups, referrals, and affiliate-driven growth, while cutting down operational effort. Let’s break down what’s new and how it helps your performance marketing workflows. […]
First-Party Data Strategy Checklist: Your Data. Your Performance Advantage.
Third-party cookies are disappearing, ads are getting more expensive, and common audience data isn’t as effective anymore. What still belongs only to you is your own users and the data they share with you. The first-party data strategy checklist helps affiliate, influencer, and performance marketers easily collect, manage, and use first-party data. It shows you […]
May 2025 Product Updates: Smarter Retargeting, Secure Campaign Access and Conversion Insights
In May 2025 product updates, we aimed at helping advertisers, networks, and operations teams run smarter campaigns, simplify workflows, and maintain stronger compliance. From advanced retargeting controls to real-time conversion notifications, these updates focus on improving performance, transparency, and operational efficiency. Here is everything you need to know about the latest features: 1. Enhanced Retargeting […]
The Ultimate Holiday Performance Marketing Checklist: Oct–Jan Playbook
During the holiday season, marketers will see increased advertising costs, increased timelines for campaigns to take place, more inventory being available, and higher demands from customers. As a result, if there is no proper plan to execute these promotions, there is a possibility that even highly rated promotions may not yield the best results during […]
Affiliate and Influencer Budget Allocation 2025
Affiliate marketing and influencer marketing are among the most cost-effective channels for performance growth, but only if your budget is strategically spent. If you do not approach the budget allocation with parameters, marketers end up overspending on partnerships with low-impact partnerships and making decisions based on assumptions rather than real data. This checklist provides clarity […]
June 2025 Product Updates: Google Sheets Integration and Custom Campaign Fields Enhancements
June has been a productive month at Trackier, bringing two important improvements that help to make data handling faster, campaign setup more flexible, and your day-to-day performance workflows more efficient. These product updates simplify bulk conversion uploads via Google Sheets and provide you with more customisation options inside your campaigns. Here is a complete breakdown […]
July 2025 Product Updates: Enhanced Security, Access Controls, and New Integrations
Trackier’s July 2025 product updates focused on strengthening tracking security, improving the access level of see reports, and making everyday campaign management simpler and efficient. These enhancements will help performance marketers, publishers, and operations teams to have more control, better privacy, and seamless workflows across the platform. What’s New? This month brings major updates that […]
October 2025 Updates: GCLID-Based Attribution and Redirect Fallback Enhancements
October has been an important month for Trackier, with two important product updates to improve tracking precision and enhance redirect reliability. These updates make it easier for you to attribute conversions to clicks from Google Ads and improve the way our platform handles non-standard redirect responses from partners. Here is a detailed explanation of what […]
Comprehensive Guide to Affiliate Marketing in 2025: Strategies for Smarter Growth
Affiliate marketing is revolutionizing the way brands connect with audiences, delivering measurable results while optimizing marketing spend. In 2025, the affiliate marketing industry is projected to exceed $10 billion in spending in the U.S. alone, reflecting its rapid adoption by 81% of brands worldwide. Trackier helps businesses to efficiently manage affiliate partnerships, monitor real-time performance, […]
September 2025 Updates: New Features, Integrations, and Enhancements
Trackier’s September 2025 updates bring new integrations, reporting upgrades, and UI enhancements; making workflows simpler, data sharper, and marketing performance stronger.