Relational Marketing: Key Principles, Types, and Strategies for Modern Brands
In today’s fast-paced digital economy, relational marketing has quickly become a strategic priority for brands that want to grow sustainably and profitably. Instead of focusing on acquiring new customers, businesses are increasingly recognising the value of nurturing long-lasting relationships with existing customers and partners. In 2025, up to 65% of a company’s business comes from […]
December 2025 Product Updates: Smarter Attribution with GCLID Tracking and Siteplug Integration
Accurate attribution is the foundation of performance marketing. To help brands and e-commerce teams track conversions with better precision and confidence, we have rolled out two important updates in December 2025, product updates focused on conversion accuracy and data reliability. Here’s what’s new in December 2025 product updates, from accurate conversions to integrations. More Accurate […]
Partner Lifecycle Management: A Complete Guide to Building High‑Performing Partnerships in 2026
Partnerships are no longer optional; they’re a major driver of business growth in today’s digital economy. In fact, a recent survey found that 67% of B2B organizations expect indirect revenue from partners to grow by more than 30% compared to the previous year, highlighting the expanding influence of partner ecosystems on revenue outcomes. But strategic […]
Trackier X Starzplay – How Starzplay Achieved 15% Conversion Rates and 12.5% Profit Growth Across MENA Markets
Starzplay is a leading subscription video-on-demand (SVOD) service operating across the Middle East and North Africa region. The platform delivers thousands of hours of premium Hollywood blockbusters, exclusive TV series, and Arabic content to millions of subscribers. With strategic Direct Carrier Billing (DCB) partnerships across Saudi Arabia, Morocco, Oman, and Tunisia, Starzplay has built its […]
Affiliate Program Management in 2026: The Ultimate Guide for Brands and Marketers
Affiliate marketing has been around for decades, but affiliate program management in 2026 looks nothing like it did even five years ago, with the global market projected to reach $42.6 billion in 2026, up from $37.3 billion in 2025. What was once a channel driven by coupon sites, last-click wins, and manual spreadsheets has evolved […]
Fraud-Proof Your Affiliate Program: The 7‑Point Security Checklist
Prevent Your Revenue from Being Drained by Affiliate Fraud Affiliate budgets are being quietly drained daily by fraud such as fake clicks, low-quality leads, attribution hijacking, brand bidding, and incentive abuse. As affiliate programs become larger and more complex, it becomes more difficult to identify fraud, and they become more costly to ignore. To help […]
January 2025 Product Updates: New LinkConnector Integration and Direct Link Tracking
The January 2025 product updates focus on improving user experience, campaign performance, and affiliate tracking accuracy by enhancing Trackier’s integration options and simplifying the flow of traffic. With the new LinkConnector Native Integration and improvements to Direct Link Tracking, advertisers, networks, and performance teams can track conversions, minimize unnecessary redirections, and increase transparency about the […]
November 2025 Product Updates: Faster Attribution, Smarter Reporting, and Smoother Optimization
Performance marketing teams rely on speed, accuracy, and reliability to scale campaigns efficiently. In the November 2025 product updates, we focused on improving conversion attribution accuracy, reporting performance, and offer optimization reliability. These enhancements are designed to reduce operational friction, improve data confidence, and ensure Trackier continues to support modern tracking standards and large-scale performance […]
February 2025 Product Updates: New SHEIN and Decathlon Integrations
February 2025 product updates focus on expanding Trackier’s e-commerce integration ecosystem, allowing more accurate order tracking, better attribution visibility, and simplified setup for global retail platforms. With the addition of SHEIN and Decathlon integrations, advertisers, networks, and performance teams can now sync transaction data directly from leading e-commerce platforms into Trackier, ensuring that campaign performance […]
March 2025 Product Updates: Outlook SSO, Smarter Dashboard Views, and Publisher UI Enhancements
March 2025 product updates brought some powerful upgrades to improve security, transparency, and attribution accuracy across Trackier. From secure single sign-on to updated publisher workflows and advanced postback extraction, these updates help teams run faster, cleaner, and more reliable performance operations. Here is a complete breakdown of what is new this month: 1. Microsoft Outlook […]