December 2024 Product Updates: Custom Columns for Smarter Reporting
December 2024 product updates introduce enhanced reporting flexibility with the ability to add custom columns to Trackier reports. This improvement allows performance marketers, affiliate managers, and data teams to create personalized report views using custom formulas based on existing data fields. With the complexity of many performance marketing campaigns, teams often require better insights than […]
November 2024 Product Updates: Advertiser Wallet Budget Capping
To scale performance marketing campaigns, managing the budgets of advertisers is becoming a key consideration. Without budget control measures, campaigns may run through budgets quickly, making it difficult for teams to maintain control over finances and have efficient campaigns. The November 2024 product update introduced Trackier’s Advertisers Wallet Budget Capping Module, enabling advertisers to more […]
Growth Marketing 2026: Strategy, Funnel, and B2B Tactics
Growth marketing has become a core strategy for modern businesses looking to scale sustainably. In fact, companies with mature experimentation programs see up to 15% higher revenue growth, highlighting how data-driven testing and optimization directly impact business outcomes. As brands compete across multiple channels, the ability to track performance, optimize campaigns, and understand customer journeys […]
October 2024 Product Updates: Smart Time-Wise Payouts for Campaign Optimization
October 2024 product updates introduce Smart Time-Wise Payouts, a powerful enhancement that allows advertisers and networks to automate payout adjustments based on specific days, dates, and time ranges. As performance marketing becomes increasingly dynamic, static payout structures can limit growth opportunities. With Smart Payouts, Trackier enables teams to align campaign incentives with peak traffic periods, […]
Customer Acquisition Examples: 12 Real-World Strategies That Drive Growth
Customer acquisition examples show how real brands turn attention into actual customers. Today’s digital world is highly competitive, making it more expensive to gain new customers. In fact, customer acquisition costs have risen by over 60% in the past decade, pushing businesses to rethink how they attract and convert people. That’s why marketers are studying […]
September 2024 Product Updates: Ringba Integration for Advanced Call Tracking
The September 2024 product updates include a new integration that allows performance marketers who operate call-driven campaigns. Trackier now supports native Ringba integration, enabling seamless call tracking, advanced analytics, and unified campaign performance monitoring. Now that affiliate and performance-based campaigns continue to drive inbound phone calls, tracking phone conversions with high levels of accuracy is […]
August 2024 Product Updates: AWS S3 Integration for Secure Data Storage
August 2024 product updates introduce a powerful enhancement for businesses managing large volumes of performance data. Trackier now supports native AWS S3 integration, enabling secure, automated, and scalable data exports directly to your Amazon S3 bucket. As tracking data grows across campaigns, affiliates, and partners, reliable storage and structured data access become essential. This update […]
Partner Relationship Management: The Complete Guide to Building Strong Business Partnerships
Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration via automation and performance data. […]
June 2024 Product Updates: Temu Integration for Seamless E-Commerce Tracking
June 2024 Product Updates introduce a key enhancement for e-commerce brands expanding into global marketplaces. Trackier now offers a native Temu integration, enabling seamless conversion tracking, accurate attribution, and simplified campaign management for Temu-based e-commerce operations. As brands scale across high-growth platforms like Temu, having a reliable way to track conversions and measure performance becomes […]
July 2024 Product Updates: Smarter Team Communication with Slack Integration and Flexible Invoice Workflows
Trackier July 2024 product updates highlight what growing performance marketing teams require the most as scale, not just campaign results. Performance marketing teams now require real-time communication, operational transparency, and flexible payment workflows equally to effectively run their high-performance programs. This product update includes 2 essential features, designed to help your team work together more […]