August 2024 Product Updates: AWS S3 Integration for Secure Data Storage
August 2024 product updates introduce a powerful enhancement for businesses managing large volumes of performance data. Trackier now supports native AWS S3 integration, enabling secure, automated, and scalable data exports directly to your Amazon S3 bucket. As tracking data grows across campaigns, affiliates, and partners, reliable storage and structured data access become essential. This update […]
Partner Relationship Management: The Complete Guide to Building Strong Business Partnerships
Partner relationship management (PRM) has become a strategic priority for brands looking to scale through indirect channels. The global PRM market is valued at roughly USD 106.47 billion in 2025 and is expected to reach USD 226.51 billion by 2030, and provides brands the ability to enhance their partner collaboration via automation and performance data. […]
June 2024 Product Updates: Temu Integration for Seamless E-Commerce Tracking
June 2024 Product Updates introduce a key enhancement for e-commerce brands expanding into global marketplaces. Trackier now offers a native Temu integration, enabling seamless conversion tracking, accurate attribution, and simplified campaign management for Temu-based e-commerce operations. As brands scale across high-growth platforms like Temu, having a reliable way to track conversions and measure performance becomes […]
July 2024 Product Updates: Smarter Team Communication with Slack Integration and Flexible Invoice Workflows
Trackier July 2024 product updates highlight what growing performance marketing teams require the most as scale, not just campaign results. Performance marketing teams now require real-time communication, operational transparency, and flexible payment workflows equally to effectively run their high-performance programs. This product update includes 2 essential features, designed to help your team work together more […]
Customer Acquisition Funnel 2026: Stages, Metrics, and Optimization
In 2026, customer acquisition will never be more challenging for sustainable business growth. As per the reports, the cost to acquire new customers has increased by 222% over the past 8 years, combined with increases in advertising expenses, increased competition for customers, and constantly changing consumer behaviours, putting pressure on marketers. At the same time, […]
Relational Marketing: Key Principles, Types, and Strategies for Modern Brands
In today’s fast-paced digital economy, relational marketing has quickly become a strategic priority for brands that want to grow sustainably and profitably. Instead of focusing on acquiring new customers, businesses are increasingly recognising the value of nurturing long-lasting relationships with existing customers and partners. In 2025, up to 65% of a company’s business comes from […]
December 2025 Product Updates: Smarter Attribution with GCLID Tracking and Siteplug Integration
Accurate attribution is the foundation of performance marketing. To help brands and e-commerce teams track conversions with better precision and confidence, we have rolled out two important updates in December 2025, product updates focused on conversion accuracy and data reliability. Here’s what’s new in December 2025 product updates, from accurate conversions to integrations. More Accurate […]
Partner Lifecycle Management: A Complete Guide to Building High‑Performing Partnerships in 2026
Partnerships are no longer optional; they’re a major driver of business growth in today’s digital economy. In fact, a recent survey found that 67% of B2B organizations expect indirect revenue from partners to grow by more than 30% compared to the previous year, highlighting the expanding influence of partner ecosystems on revenue outcomes. But strategic […]
Trackier X Starzplay – How Starzplay Achieved 15% Conversion Rates and 12.5% Profit Growth Across MENA Markets
Starzplay is a leading subscription video-on-demand (SVOD) service operating across the Middle East and North Africa region. The platform delivers thousands of hours of premium Hollywood blockbusters, exclusive TV series, and Arabic content to millions of subscribers. With strategic Direct Carrier Billing (DCB) partnerships across Saudi Arabia, Morocco, Oman, and Tunisia, Starzplay has built its […]
Affiliate Program Management in 2026: The Ultimate Guide for Brands and Marketers
Affiliate marketing has been around for decades, but affiliate program management in 2026 looks nothing like it did even five years ago, with the global market projected to reach $42.6 billion in 2026, up from $37.3 billion in 2025. What was once a channel driven by coupon sites, last-click wins, and manual spreadsheets has evolved […]