Partner Relationship Management (PRM)
When we talk about partner marketing and performance marketing, effective partner relationship management (PRM) is essential for collaborative success and increased revenue. This glossary provides a complete overview of PRM, explaining its meaning, benefits, key parts, and best practices. It aims to help businesses create strong and productive partnerships. What is PRM? PRM, or partner […]
Data Silos
Data silos refer to isolated repositories of data that are restricted to a specific department or team within an organization. These silos limit access to information for other teams, leading to inefficiencies and fragmented data management. In industries like affiliate marketing and performance marketing, where data-driven decision-making is critical, data silos can negatively impact campaign […]
Authentic Brand Engagement with a Micro Influencer
In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a niche audience that is highly […]
Referral Code: What They Are and Why They Matter?
A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale. As per the Harvard Business Review, customers who have been referred generate 16% more profit than non-referred customers. To effectively […]
B2B Partnerships: A Guide to B2B Partner Programs, Tips, Strategies and Best Practices
The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy. So let’s get partnering! In this article, we won’t bore you with “technical” jargon. Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to take your business to the […]
Growth Through Co-Marketing: A Comprehensive Guide
As a marketer or a salesperson, you would always look to improve the presence of your brand or try to increase your sales. Some of you might start with the idea of a referral program while the rest may seek paid promotion ideas. However, due to this rapid shift in behaviour among customers in the […]