Trackier Turns 7: Pivotal Milestones That Define Our Journey Through 2023
And just like that, 2023 passed and we turned 7. It seemed like yesterday that Trackier was just a nascent idea I was discussing with my mates in my college dorm. At that time, developing an attribution tracking solution was just a spark exchanged between me and close mates in Delhi Technical University, while most […]
ClickOnik’s Growth Story with Trackier: 250% Revenue Increased Through Partner Marketing
About ClickOnik ClickOnik is a Gurgaon-based performance marketing agency with clients around the world. As a moder marketing agency, it focuses on driving digital growth through performance-led campaigns and ethical frameworks. With a mission to scale installs and performance marketing across India and beyond, ClickOnik helps brands unlock their digital potential with a focus on […]
Affiliate Landing Pages
When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically designed destinations crafted to entice visitors and guide them toward specific actions. This glossary explores […]
Efra Management’s Journey with Trackier: 214% Revenue Growth Through Smart Automation
About Efra Management Efra Management is a full-service advertising and digital marketing agency offering solutions in branding, advertising, and performance marketing. Known for managing a wide portfolio across multiple verticals, Efra needed a reliable platform to streamline its campaign execution and affiliate partnerships. Their goal was simple yet ambitious—maximize profit while managing large-scale marketing operations […]
Trackier Earns Google Click Tracker Certification
Another day, another great news coming in for team Trackier and its valued patrons. Trackier is now certified by Google as a Click Tracker. The leading attribution tracking solution provider has now joined the list among other names including Dentsu, Kochava, Lunio, etc. The advertisers who make it to the list have to go through […]
Guess Who’s the Great Place to Work®? It’s Trackier!
2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this year’s hat, Trackier ticked off another milestone this week – the Great Place to Work® […]
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
OTT Advertising
Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself […]
Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers
India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing in India is a complex yet rewarding endeavor. In this article, we’ll delve into creatively […]
Trackier’s Mobile Measurement Partner Gets a New Look
Just as we’re about to step into the happening season of holidays, our Mobile Measurement Partner just got a makeover. With enhanced features and a much smoother, and seamless user experience, our MMP is all set to make managing and optimizing your mobile campaigns even easier. Let’s check out what’s new. New Panel for Mobile […]