Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However, beginners to mobile app attribution […]
How Harvest Media Achieved 350% More Conversions with Trackier?
About Harvest Media Harvest Media is a forward-thinking market intelligence platform that powers mobile user acquisition using real-time consumer feedback and advanced machine learning. Known for their transparent, in-app integrated traffic and unmatched fraud prevention tools, they serve top advertisers across the globe. Their services include impression tracking, video ads, and native ad formats built […]
Trackier Highlights and Updates of 2021
The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our accomplishments before we close this chapter in our lives. Let’s take a look at the […]
Trackier Initiatives For The Differently-Abled
Taking forward our initiative for total inclusion, the Trackier team spent a day interacting with the residents of the Samarthnam trust in hopes to engage in empowering and enabling persons with disabilities (PwDs) and helping them join the workforce. We hope that this will launch a series of activities that will help us embark upon […]
Trackier Named Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021
We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and the Most Outstanding Mobile Attribution Solution. We are honored to be named among the most […]
Celebrating 5 years of Trackier
Trackier marks 5 years of success, innovation, and community spirit, reflecting on its journey from startup to a leader in performance marketing.
A step towards animal welfare and wildlife agencies
We like dogs as much as the next guy. Most members of our team at Trackier are pet parents to rescues. Recently, we were made aware of the incredibly creative and heartwarming initiative undertaken by Raahat – A Hope for Strays. Originated in Jalandhar, Punjab, its objective is to raise awareness of the plight of […]
Trackier empowering future generations in urban slum pockets
The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into action. Our association with Voice of Slum was birthed to show at least some of […]
Partner Marketing: Importance of Goal Setting
According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more likely to use marketing partnerships […]
Mobile Attribution: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to drivers (ad campaigns). Of course, […]