Trackier Highlights and Updates of 2021
The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our accomplishments before we close this chapter in our lives. Let’s take a look at the […]
Trackier Initiatives For The Differently-Abled
Taking forward our initiative for total inclusion, the Trackier team spent a day interacting with the residents of the Samarthnam trust in hopes to engage in empowering and enabling persons with disabilities (PwDs) and helping them join the workforce. We hope that this will launch a series of activities that will help us embark upon […]
Trackier Named Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021
We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and the Most Outstanding Mobile Attribution Solution. We are honored to be named among the most […]
Celebrating 5 years of Trackier
Trackier marks 5 years of success, innovation, and community spirit, reflecting on its journey from startup to a leader in performance marketing.
A step towards animal welfare and wildlife agencies
We like dogs as much as the next guy. Most members of our team at Trackier are pet parents to rescues. Recently, we were made aware of the incredibly creative and heartwarming initiative undertaken by Raahat – A Hope for Strays. Originated in Jalandhar, Punjab, its objective is to raise awareness of the plight of […]
Trackier empowering future generations in urban slum pockets
The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into action. Our association with Voice of Slum was birthed to show at least some of […]
Partner Marketing: Importance of Goal Setting
According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more likely to use marketing partnerships […]
Mobile Attribution: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to drivers (ad campaigns). Of course, […]
The 3 Major Analytics of Mobile Marketing in 2021
Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps, SMS or MMS. The major […]
How to Whitelabel/ Customise the Tracking Domain on Trackier?
What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the following cases- Default Tracking Link- […]