OTT Advertising: Best Practices To Follow in OTT Advertising
It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time. Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness channel for their campaign depending […]
Crypto Exchange Apps: How to Market Your Crypto Exchange App
Cryptocurrency is no longer a niche technology; it’s becoming a part of everyday financial life. In 2025, there were an estimated 800 million to 900 million crypto holders worldwide, with global adoption steadily rising as more people use digital assets for trading, payments, and savings. Mobile access dominates this growth, with most users interacting with […]
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands. All hopes are not lost yet, as there are ways marketers can detect Ad Fraud and prevent themselves […]
Digital Marketing Strategies That Will Boost Your eCommerce Business
The percentage of total retail sales attributed to the online eCommerce business has been growing with each passing quarter for quite a long time. That healthy and growing market is uplifting news, yet the drawback, it focuses on expanding the competition or the contests within the industries. For every individual eCommerce business, it can be […]
What You Should Be Looking For In Mobile Measurement Partner?
Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based on the investigation done across […]
Shopify Integration: Attribute better with Shopify and Trackier
Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make sound marketing decisions. One such popular system that you can integrate for your business is […]
B2B eCommerce Essentials: Learn everything about B2B eCommerce
Post pandemic era has begun and we are witnessing a huge change in the eCommerce marketing scenario across the globe. B2B eCommerce has become one of the major sales channels in the digital eCommerce space. With the emergence of B2B, multiple businesses can meet on one digital platform to manage and place their orders directly […]
Trackier visits UK: Lead Generation World, Affiliate Huddle, ICE London and iGB Affiliate London
For quite some time we have been used to learning from experts on zoom calls and online meetings, but it is nowhere near to the idea of physically attending an event, well in our case four major events in the UK. Let’s take a look at the events related to affiliate marketing and iGaming that […]
AdTech Delhi 2022 Preview – What to expect?
Our enthusiasm gets a little out of bounds whenever an event on our home ground approaches. With less than 2 weeks left for AdTech Delhi, we are ever so excited to meet all of you being the gold sponsor, registration sponsor, and networking bash sponsor for the event. Being held at the luxurious Leela Ambience, […]
Team Trackier at the D2C Summit and Awards 2022
Trackier shone at the D2C Summit and Awards 2022 which was primarily focused on decoding product, strategy & tech roadmap with breakthrough brands. The entire D2C ecosystem came together in Mumbai to discuss, deliberate, and share exclusive knowledge, and actionable strategies on how to build, operate and scale profitable D2C businesses in 2022. This event […]