Demand-side platform (DSP)
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Ad Unit
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. These spaces come in various ad formats, such as: Rectangular boxes placed on different parts of a webpage or app. Ads that blend in with the surrounding content, like sponsored articles or social media posts. Full-screen […]
Ad Stacking Fraud
What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be the top priority of any marketer. When more than one ad is stacked on top […]
Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?
It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from $5.4 billion in 2017. Given […]
Marketing Automation: Making Marketing Easy Using Technology
By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with the goal of closing a deal and establishing a long-term relationship. The data it collects […]
Smart Ways To Find Influencers In Your Niche
One of the known alternative strategies of unofficial brand promotion is influencer marketing. However, finding influencers is a difficult task. According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based on the recommendation of an influencer on a […]
Trackier Q4 Product Updates
This past quarter has been busy for Trackier. Not only have we developed a completely new platform for iGaming but brought several upgrades to our existing platforms. We are excited to share the significant updates we have made to our Performance Marketing Software. Take a look: Upgrades to already existing features 1. View-through attribution on […]
Everything you need to know about Deep Linking
Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed and are now being used by marketers. You can too use deep lining so users can easily navigate the mobile web and apps easily. Read our guide to learn how […]
Team Trackier at Israel Mobile Summit 2022
2 years of virtual events felt like forever and we were so glad to be finally back in Israel for the in-person meetup of everyone from the mobile, games, and adtech space. The Israel Mobile Summit this year featured the who’s who of app marketers, publishers, developers, startups, and VCs. The speaking sessions were insightful […]
Brand to Brand Partnerships: Everything You Need To Know About B2B Partnership Programs
The importance of a Brand to Brand partnerships has been realized by many brand owners in recent times. But this also begs the question “how to find the right partner for your business?“ Partnership marketing strategies and attribution have helped various brands to attain incredible success in their sales cycle. In this E-Book, we will […]