Google Delays Third-Party Cookies To 2024! Check Its Impact
Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will start in the second part of 2024 rather than 2023 as previously stated. The new […]
How To Optimise Your Online Marketing Ad Spend Effectively?
Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic and but time taking Then comes the paid advertising tools like Google Adwords, Facebook Ads, […]
Boost Your Business To Success With Mobile Marketing
A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience through their smartphones, tablets, and other mobile devices. Mobile marketing might be a terrific choice for your company because so many of us are connected to our smartphones. However, how do you approach it? We’ll go through the ins and […]
Everything You Need To Know About GAID
Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an ID created by Android. The user receives a certain amount of privacy at this level […]
Knitting Partnerships of Interest: Brand Partnership KPIs and Features
The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame space starts becoming a hindrance to business expansion. And that’s where partner marketing can come […]
A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement
Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome. The Backstory There has […]
5 tips to make your cold emails stand out
Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 dollars for every $1 dollar spent. It’s all too easy to be ignored or, even […]
Are NFTs in Gaming a fad or are they here to stay?
An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is attracting the gaming industry is its capacity to be useful in boosting user-generated content in […]
ASO and Paid User Acquisition
Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in the two major stores, i.e., the Apple App Store and Google Play Store. However, this is achievable by ASO and Paid User Acquisition. The success of an app has never […]
Content Commerce: Content Marketing in eCommerce
Content Commerce has been growing steadily for some years. Not surprisingly, as we are moving into a cookieless world and witnessing the inevitable decline of advertising, there will be an alternative, much more authentic means of reaching audiences. For marketers, brands, and customers, though, content commerce is providing solutions at all ends. Commerce content, in […]