Content Commerce: Content Marketing in eCommerce
Content Commerce has been growing steadily for some years. Not surprisingly, as we are moving into a cookieless world and witnessing the inevitable decline of advertising, there will be an alternative, much more authentic means of reaching audiences. For marketers, brands, and customers, though, content commerce is providing solutions at all ends. Commerce content, in […]
ASO Implementation for UA Managers
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s crucial […]
Team Trackier at iGB live 2022, Amsterdam
The theme for this year at iGB Live was Connect, Converse, and Convert and they delivered right on the money! This year iGB saw over 4,500 iGaming and Affiliates and had amazing sessions that helped iGaming business owners understand how they can develop successful strategies for entering new markets, reducing ad-spend, and standing above and […]
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS ecosystem. We at Trackier have […]
Team Trackier at Affiliate World Europe 2022, Barcelona
This year Trackier sponsored the world’s 1 performance marketing conference, the Affiliate World Conferences held in beautiful Barcelona. The event saw upwards of 4,000 attendees and 35 speakers from 110+ countries. We got to mingle with 110+ advertisers, 35+ traffic sources, 150+ affiliate networks, and 200+ exhibitors. What is Affiliate World Conference? These conferences bring […]
Click Redirection
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Brand safety
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]
Demand-side platform (DSP)
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Ad Unit
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. These spaces come in various ad formats, such as: Rectangular boxes placed on different parts of a webpage or app. Ads that blend in with the surrounding content, like sponsored articles or social media posts. Full-screen […]
Ad Stacking Fraud
What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be the top priority of any marketer. When more than one ad is stacked on top […]