Knitting Partnerships of Interest: Brand Partnership KPIs and Features
The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame space starts becoming a hindrance to business expansion. And that’s where partner marketing can come […]
A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement
Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome. The Backstory There has […]
5 tips to make your cold emails stand out
Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 dollars for every $1 dollar spent. It’s all too easy to be ignored or, even […]
Are NFTs in Gaming a fad or are they here to stay?
An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is attracting the gaming industry is its capacity to be useful in boosting user-generated content in […]
ASO and Paid User Acquisition
Getting users’ attention when launching a new mobile app has grown more challenging due to the over 6 million apps that are already available in the two major stores, i.e., the Apple App Store and Google Play Store. However, this is achievable by ASO and Paid User Acquisition. The success of an app has never […]
Content Commerce: Content Marketing in eCommerce
Content Commerce has been growing steadily for some years. Not surprisingly, as we are moving into a cookieless world and witnessing the inevitable decline of advertising, there will be an alternative, much more authentic means of reaching audiences. For marketers, brands, and customers, though, content commerce is providing solutions at all ends. Commerce content, in […]
ASO Implementation for UA Managers
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s crucial […]
Team Trackier at iGB live 2022, Amsterdam
The theme for this year at iGB Live was Connect, Converse, and Convert and they delivered right on the money! This year iGB saw over 4,500 iGaming and Affiliates and had amazing sessions that helped iGaming business owners understand how they can develop successful strategies for entering new markets, reducing ad-spend, and standing above and […]
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS ecosystem. We at Trackier have […]
Team Trackier at Affiliate World Europe 2022, Barcelona
This year Trackier sponsored the world’s 1 performance marketing conference, the Affiliate World Conferences held in beautiful Barcelona. The event saw upwards of 4,000 attendees and 35 speakers from 110+ countries. We got to mingle with 110+ advertisers, 35+ traffic sources, 150+ affiliate networks, and 200+ exhibitors. What is Affiliate World Conference? These conferences bring […]