ASO Implementation for UA Managers
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s crucial […]
Team Trackier at iGB live 2022, Amsterdam
The theme for this year at iGB Live was Connect, Converse, and Convert and they delivered right on the money! This year iGB saw over 4,500 iGaming and Affiliates and had amazing sessions that helped iGaming business owners understand how they can develop successful strategies for entering new markets, reducing ad-spend, and standing above and […]
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
Apple recently announced its plans to unveil iOS 16 and, with it, the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy, and much has been said about how it will impact the whole mobile marketing ecosystem, especially for every Skadnetwork platform operating in the iOS ecosystem. We at Trackier have […]
Team Trackier at Affiliate World Europe 2022, Barcelona
This year Trackier sponsored the world’s 1 performance marketing conference, the Affiliate World Conferences held in beautiful Barcelona. The event saw upwards of 4,000 attendees and 35 speakers from 110+ countries. We got to mingle with 110+ advertisers, 35+ traffic sources, 150+ affiliate networks, and 200+ exhibitors. What is Affiliate World Conference? These conferences bring […]
Click Redirection: How Traffic Gets Diverted
What is Click Redirection? Ever clicked on an online ad or link with the intention of visiting a specific website, but instead you were redirected to another website? This is called click redirection. It is a type of ad fraud that is carried out by spammers to sabotage your affiliate advertising efforts. Additionally, click redirect […]
Brand Safety Explained: Definition, Risks & Best Practices
What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view of maintaining a brand’s integrity and reputation by not having an advertisement that, for instance, […]
Demand-side platform (DSP): Definition & Use
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?
It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone is anticipated to increase to $8.2 billion in 2022 from $5.4 billion in 2017. Given […]
Marketing Automation: Making Marketing Easy Using Technology
By automating the process of developing those leads into sales-ready leads, marketing automation helps in the identification of potential clients. It automates processes that move potential customers closer to the point where the sales team may approach them directly with the goal of closing a deal and establishing a long-term relationship. The data it collects […]
Smart Ways To Find Influencers In Your Niche
One of the known alternative strategies of unofficial brand promotion is influencer marketing. However, finding influencers in your niche is a difficult task. According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based on the recommendation of an […]