How To Make A Good Partnership Program The Best?
A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business. Before getting into such an alliance with another entity, the partnership should cautiously think about the fine […]
A Guide on In-App Advertising for Publishers
In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As of 2021, global spending on mobile advertising has crossed over 340 billion US dollars, which […]
Wakefit’s Affiliate Revenue Journey: A 25% Growth with Trackier
About Wakefit Wakefit is a popular Indian brand that changed the way people buy mattresses. They offer top-quality, tested mattresses and pillows at lower prices than big brands. Unlike many others, they don’t use cheap fillers like calcium carbonate, so their mattresses are made of pure foam for better comfort and longer life. Their focus […]
Drive Performance & Boost Sales With Influencer Marketing
Influencer Marketing has encountered unprecedented growth in recent years. The procedure that was once viewed by some as a craze has surprised digital advertising. If word of mouth is considered one of the best marketing strategies that exist, recreating it in the aggregate using online media and influencers seems to make perfect sense. The best […]
OTT Advertising: Best Practices To Follow in OTT Advertising
It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time. Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness channel for their campaign depending […]
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
Ad fraud has been a primary concern for Marketers and App owners in the tech industry. Billions of dollars have been lost in advertising efforts to fraudsters who aim to steal the hard-earned money of several Brands. All hopes are not lost yet, as there are ways marketers can detect Ad Fraud and prevent themselves […]
Digital Marketing Strategies That Will Boost Your eCommerce Business
The percentage of total retail sales attributed to the online eCommerce business has been growing with each passing quarter for quite a long time. That healthy and growing market is uplifting news, yet the drawback, it focuses on expanding the competition or the contests within the industries. For every individual eCommerce business, it can be […]
What You Should Be Looking For In Mobile Measurement Partner?
Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based on the investigation done across […]
Shopify Integration: Attribute better with Shopify and Trackier
Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make sound marketing decisions. One such popular system that you can integrate for your business is […]
Trackier visits UK: Lead Generation World, Affiliate Huddle, ICE London and iGB Affiliate London
For quite some time we have been used to learning from experts on zoom calls and online meetings, but it is nowhere near to the idea of physically attending an event, well in our case four major events in the UK. Let’s take a look at the events related to affiliate marketing and iGaming that […]