What is an Ad Exchange? A Complete Guide for Marketers
Ad exchange is the basis of real-time programmatic advertising, which helps publishers and advertisers to buy and sell digital ad inventory through automated, data-based platforms. Each ad impression is auctioned and sent to the most suitable user in a matter of milliseconds by using these online exchanges that connect several demand-side platforms (DSPs) and supply-side […]
Affiliate Link: What It Is, How It Works, and More
Performance is the backbone of affiliate marketing, and affiliate links provide the foundation for tracking that performance. These distinct URL link conversions back to the correct source, whether you’re a creator earning from your content or a brand trying to grow through partnerships. But what are affiliate links, and how do affiliate links work? Affiliates […]
What is Cost Per Acquisition and How To Calculate It?
Understanding the cost of getting a customer is necessary for any company making investments in digital growth. Cost per acquisition is an essential metric for long-term growth since it provides you with information about the cost of turning a lead into a paying customer. You can evaluate the financial efforts of your marketing campaigns by […]
A Complete Guide to Channel Marketing
As the market is getting increasingly competitive day by day, businesses are always on the lookout for intelligent means to connect with customers. Channel marketing happens to be one tactic that has changed with time. Channel strategy is more crucial than ever, as proven by the fact that 78% of marketers use email and 74% […]
Lifetime Value (LTV) – What It Means and Why It Matters
It is often more beneficial to keep existing customers than to continuously seek out new ones. This is where Lifetime Value (LTV) comes into play. Lifetime value is an estimate of the future value a customer will generate for your business, not just a metric. Businesses shift their attention away from short-term sales strategies to […]
Advertisers in Affiliate Marketing – Types, Objectives, Roles, and More
Advertisers are a critical part of the affiliate marketing ecosystem as they generate revenue through performance-based collaborations and strategic partnerships. Advertisers depend on affiliate networks to successfully scale their customer acquisition efforts, regardless of whether they are a DTC brand, SaaS product, or B2B service provider. If you’re looking to manage affiliate campaigns with total […]
Customer Acquisition Cost: Definition, Formula & How to Reduce It
Imagine a business that spends around $25000 on marketing and gains just 100 new customers, that is $250 spent to gain each customer. If an average customer brings only $100 in revenue, the company significantly loses money. This is where understanding customer acquisition cost becomes important. Businesses can better attribute spend, monitor campaign performance, and […]
What is Return on Investment and How To Calculate It?
One of the key metrics in the business and marketing field is return on investment, or ROI. ROI helps marketers decide if an investment is worth the effort, whether they are evaluating the marketing campaign, a new product or service launch, or a financial opportunity. ROI helps measure success by showing profit or loss compared […]
