Earnings per Click

What Is Earnings per Click (EPC)?

Earnings per click (EPC) is a performance marketing metric that shows how much revenue you earn for every click generated on an affiliate link, ad unit, or campaign. It helps advertisers, affiliates, and networks understand how profitable a campaign is and how efficiently traffic is converting into revenue.

EPC is especially valuable because it provides a single metric to compare different offers, creatives, and traffic sources, allowing you to scale what works and cut what drains your budget.

Why Is EPC Important in Performance Marketing?

EPC is one of the most relied-upon KPIs in the affiliate ecosystem. Here’s why:

Helps Evaluate Campaign Profitability 

• A high EPC means your traffic is converting well and generating strong returns. A low EPC signals a need to optimize your creatives, landing pages, or targeting.

Useful for Offer Comparison

• Affiliate marketers often choose offers based on EPC because it gives a realistic expectation of earnings per click across similar campaigns.

Aligns Payouts & Performance

• Networks rely on EPC to forecast payouts, optimize partner performance, and ensure profitable media buying.

Identifies High-Value Traffic Sources

• Publishers can identify which channels deliver the best ROI.

Earnings per Click Formula

Here is the commonly used earnings per click formula:

EPC = Total Earnings​ / Total Clicks

Example:

If you earn $300 from 1,000 clicks: 

EPC = 300 / 1000 = $0.3

This means you earn 30 cents per click.

Earnings per Click Calculator

Using an earnings per click calculator, you can quickly determine EPC by plugging in:

• Total Earnings
• Number of Clicks

The calculator then shows your EPC so you can compare campaigns, optimize budgets, and evaluate partner performance.

How EPC Works in Affiliate Marketing

EPC influences how both advertisers and affiliates make decisions:

For Advertisers

• Helps measure offer attractiveness
• Indicates conversion efficiency
• Helps identify bottlenecks in the funnel
• Supports payout optimization

For Affiliates & Publishers

• Helps choose the highest-earning offers
• Defines which campaigns to scale
• Helps forecast monthly or quarterly income
• Supports decisions on bidding and traffic acquisition

What Affects Your EPC?

Several factors affect EPC, including:

Landing Page Relevance

• The landing page is the first conversion touchpoint after the click, so even small friction directly impacts EPC.

What Improves EPC

• Message match between ad creative, headline, and landing page
• Clear, benefit-focused copy that reduces cognitive load
• Strong, visually distinct CTAs above and below the fold
• Mobile-optimised page layout
• Fast loading speed
• Trust signals such as ratings, badges, testimonials

What Lowers EPC

• Confusing navigation
• Slow loading speed
• Too many distractions
• Poor visual hierarchy
• Long forms without progressive profiling

Even a 0.5 second delay can reduce conversions substantially, which cuts EPC. With Trackier’s funnel analytics, you can identify which landing pages deliver the highest EPC and iterate on weaker ones.

Quality of Traffic

• Not all clicks are equal. EPC heavily depends on whether users clicking your ad actually want what you’re offering.

Traffic that boosts EPC

• High-intent search queries
• Warm remarketing audiences
• Email lists with segmented intent
• Influencer-driven users motivated by trust
• Contextually relevant placements

Traffic that lowers EPC

• Bulk traffic without segmentation
• Broad social audiences with weak targeting
• Bot clicks or low-quality traffic from shady networks
• Misaligned content placements

Higher-quality traffic – Deeper engagement – More conversions – Higher EPC.

Trackier’s traffic quality scoring, fraud detection, and partner-level performance breakdowns make it easier to prune low-quality traffic automatically.

Offer Payout & Type

• Payout dynamics influence EPC more than marketers realize.

How Payout Impacts EPC

• Higher CPA/CPL payouts automatically increase EPC if conversion rates stay steady.
• Long conversion flows (multiple steps, approvals, verifications) can reduce conversion rate – lower EPC.
• Simple flows (email submit, one-click signup) typically boost EPC.

Offer Types & Their Effect on EPC

• Trial offers: Lower friction – strong EPC
• High-ticket CPA offers: High payouts but may need prequalified traffic – inconsistent EPC
• Lead-gen forms: Typically good EPC if traffic is warm
• AOV-dependent e-commerce: EPC varies based on upsells, cart value, and seasonality

Trackier allows you to compare EPC across offer types instantly to identify which categories deliver maximum profitability.

Funnel Optimization

• Your funnel doesn’t end at the landing page, EPC is influenced by every touchpoint.

Funnel factors that improve EPC

• Clear path from ad – landing – action
• Strong creative hooks that filter the right audience
• Reduced form friction (fewer fields or smart autofill)
• High-converting ad formats (carousel, video, native long form)
• A/B testing of headlines, creatives, and CTAs
• Personalization based on user device, geography, or intent signals

Creative elements influencing EPC

• Visuals that match audience expectations
• Relevance to geo and cultural context
• Short, compelling value propositions
• Urgency-based CTA copy
• Social proof and credibility cues

Trackier’s creative-level EPC insights help you identify which ad assets drive the highest revenue per click, so you scale the winners and pause the underperformers in real-time.

Device & Geo Performance

Different devices, geographies, and platforms drive different EPC outcomes.

Device-Based EPC Variations

• Mobile traffic may have higher click volume but lower conversion rates depending on landing page responsiveness
• Desktop traffic often converts better for long-form purchase decisions
• Tablet traffic performs inconsistently across verticals

Geo-Based EPC Variations

• Tier 1 geos (US, UK, CA, AU) often produce higher EPC due to purchasing power
• Tier 2 and 3 geos deliver lower EPC but larger volume at lower cost
• Geo-specific regulations can affect conversion rates

Platform-Based EPC Differences

• Search campaigns – High-intent clicks – Higher EPC
• Social campaigns – Variable intent – Fluctuating EPC
• Native ads – strong EPC for storytelling verticals
• Email – consistent, predictable EPC if lists are well-nurtured

Trackier provides EPC reporting segmented by device, geo, OS, platform, and publisher to help you allocate budget where EPC is strongest.

Benefits of Tracking EPC

Tracking EPC gives you:

• Accurate revenue forecasting
• Better partner and offer selection
• Improved ad spending decisions
• Higher campaign profitability
• Optimization clarity across creatives and channels

How Trackier Helps You Track EPC Efficiently

Trackier provides:

Real-time EPC Metrics

• Instant updates on EPC at the offer, affiliate, campaign, and geo level.

Deep Analytics & Drill-downs

• Break down EPC across devices, ad sets, and placements.

Accurate Attribution & Reporting

• Ensures that EPC reflects real conversions, not inflated or fraudulent clicks.

Automation for Optimization

• Auto-pausing low-EPC campaigns and boosting high-performing partners.

With Trackier, EPC becomes more than a number, it becomes a reliable decision-making lever for scaling your performance engine.

What You Should Focus On Next

Earnings per Click is one of the simplest yet most powerful KPIs for performance marketers. Whether you’re comparing offers or analyzing an entire marketing funnel, EPC acts as a compass that guides budget allocation, scaling decisions, and performance insights.

If you want to monitor EPC more accurately and optimize your campaigns with actionable insights, Trackier gives you everything you need in one platform.

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