Blogs

Every marketing campaign is crafted with the intention of standing out from the competition. But is it possible to triumph the market in 2025 manually?   The answer is a big ‘NO.”   The market is now more about being strategic, logical, and targeted, rather than burning campaign money in a conventional

In 2025, online shopping is expected to reach 21% of all retail sales worldwide, with e-commerce sales projected to reach $6.86 trillion. As the online market grows, businesses face tougher competition to attract and keep their customers. E-commerce marketing strategy helps businesses to boost their online presence, and increase their

Want to grow your business and increase your e-commerce sales? Competing in a crowded market but unsure where to begin? The secret to standing out and attracting customers is having a strong market penetration strategy. According to Statista, the ad spending in the advertising market worldwide is projected to reach

Co-branding is a strategy where two or more brands partner to create new products or services. However, co-marketing is a marketing process where two brands collaborate to promote their products or services to their target audience without creating a new one. Co-branding and co-marketing are the best examples of how

In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a

Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of

In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark.   Audience profiling makes that easy and allows for defining individuals who really need your products or