About Xapads
Founded in 2008, Xapads is a global AdTech platform delivering 360° digital marketing solutions. With a presence in India, the US, Singapore, UAE, Indonesia, and Russia—and campaign execution across Europe, Australia, and Southeast Asia—Xapads combines innovation and reach.
Their proprietary AI/ML-driven programmatic engine, Xerxes, powers performance advertising while maintaining strict standards for brand safety and transparency. With direct access to over 25,000 apps and deep integrations with major OEMs, they engage over 600 million unique users monthly.
Key Challenges Faced by Xapads
Before partnering with Trackier, Xapads faced several challenges that limited campaign performance and growth:
- Unstructured and fragmented datasets, which delayed optimization and reduced the efficiency of their programmatic AI.
- Geo-discrepancies—especially city-level mismatches—between their MMP and supply partners, leading to revenue loss.
- Limited flexibility and speed in integrating platforms on the demand and supply side, slowing their ability to launch and scale campaigns.
- There is a need for quick, reliable support and customization to keep up with the dynamic nature of the performance marketing ecosystem.
Trackier’s Impact at a Glance
Trackier made data management smoother, helped Xapads make quicker decisions, and improved the accuracy of campaign tracking. This led to:
- 53% QoQ growth in gross revenue.
- 41% QoQ growth in gross profit.
- 20% increase in overall profit.
Additionally, Trackier’s highly responsive support and seamless API integrations helped Xapads resolve customization needs quickly, maintain geo-accuracy, and eliminate data discrepancies.
Their teams built a strong, collaborative partnership, ensuring that every new challenge was met with scalable solutions.
Get the Full Case Study
Want to know how Xapads leveraged Trackier to unlock massive growth and campaign clarity? Download the full case study now!
